Market Overview

BMW Group U.S. Reports August 2018 Sales

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  • BMW brand sales increase 1.0 percent.
  • MINI brand sales decrease 14.6 percent.
  • BMW Group electrified vehicle sales accounted for 6.7 percent of
    total U.S. sales.

Sales of BMW brand vehicles increased one percent in August 2018 for a
total of 23,789, compared to 23,553 vehicles sold in August 2017.
Year-to-date, the BMW brand is up 2.3 percent on sales of 199,157
vehicles compared to 194,604 sold in the first eight months of 2017.

"Such a contrast from last August when we were sending relief to Texas
and Louisiana as they struggled in the aftermath of the hurricane. This
time, a calmer August was again a strong month for our X models which
accounted for almost 54% of BMW sales in the U.S.," said Bernhard Kuhnt,
President and CEO, BMW of North America. "With more than 100,000 X
models sold in the first eight months of the year we expect the BMW
Sports Activity Vehicles to continue leading the way, especially once
the all-new, fourth generation X5 goes on sale later this fall."

BMW's lineup of Sports Activity Vehicles accounted for 53.6 percent of
BMW brand sales in August 2018. For the fifth consecutive month, the BMW
X3 was the top-selling BMW model in the U.S.

MINI Brand Sales

For August, MINI USA reported 3,800 vehicles sold, a decrease of 14.6
percent from the 4,448 sold in the same month a year ago. MINI sales in
August were led by the MINI Countryman, which accounted for 40 percent
of sales with 1,548 vehicles sold. Year to date, MINI sales are down 1.0
percent.

BMW Group Sales

Sales of BMW Group vehicles (BMW and MINI brands combined) in the U.S.
decreased 1.5 percent in August 2018 for a total of 27,589 vehicles,
compared with 28,001 vehicles sold in the same month a year ago.
Year-to-date BMW Group sales in the U.S. are up 1.9 percent from the
first eight months of 2017.

BMW Group Electrified Vehicle Sales

BMW Group in the U.S. (BMW and MINI combined) sales of electric and
plug-in hybrid electric vehicles totaled 1,836 in August 2018, an
increase of 6.2 percent from the 1,729 sold in the same month a year
ago. BMW Group electrified vehicles accounted for 6.7 percent of U.S.
sales in August 2018. Year to date, BMW Group sales of electric and
plug-in hybrid electric vehicles are up 34.6 percent compared to the
first eight months of 2017.

BMW Group currently offers seven electrified models in the U.S.,
including the BMW i3, BMW i8, BMW 330e, BMW 530e, BMW 740e, BMW X5
xDrive 40e and MINI Countryman plug-in-hybrid electric vehicle.

BMW Group

 

Vehicle Sales BMW of North America, LLC, August 2018

 
           

Aug 2018

Aug 2017 % YTD Aug 2018 YTD Aug 2017 %
i3 418 504 -17.1% 4,386 4,097 7.1%
i8 67 29 131.0% 423 304 39.1%
2 Series 589 1,036 -43.1% 6,622 7,682 -13.8%
3 Series 3,751 5,379 -30.3% 31,116 37,170 -16.3%
4 Series 1,955 3,412 -42.7% 20,292 26,629 -23.8%
5 Series 3,439 3,587 -4.1% 27,711 24,799 11.7%
6 Series 214 206 3.9% 2,659 1,999 33.0%
7 Series 597 550 8.5% 5,421 5,627 -3.7%
Z4 0 3 -100.0% 2 498 -99.6%
X1 2,309 2,002 15.3% 20,372 18,705 8.9%
X2 1,111 0 0.0% 8,463 0 0.0%
BMW passenger cars   14,450   16,708   -13.5%   127,467   127,510   0.0%
X3 6,344 2,918 117.4% 35,379 29,925 18.2%
X4 314 503 -37.6% 2,506 2,985 -16.0%
X5 2,225 3,079 -27.7% 29,256 30,224 -3.2%
X6 456 345 32.2% 4,549 3,960 14.9%
BMW light trucks   9,339   6,845   36.4%   71,690   67,094   6.9%
BMW brand   23,789   23,553   1.0%   199,157   194,604   2.3%
Cooper /S Hardtop 2 Door 865 848 2.0% 6,593 7,104 -7.2%
Cooper /S Hardtop 4 Door 583 639 -8.8% 4,249 4,956 -14.3%
Cooper /S Convertible 385 493 -21.9% 4,102 3,839 6.9%
Cooper /S Clubman 419 1,103 -62.0% 3,057 5,952 -48.6%
Countryman 1,548 1,365 13.4% 12,731 9,191 38.5%
Paceman 0 0 0.0% 0 9 -100.0%
MINI brand   3,800   4,448   -14.6%   30,732   31,051   -1.0%
TOTAL BMW of North America, LLC   27,589   28,001   -1.5%   229,889   225,655   1.9%

BMW Pre-Owned Vehicles

  • BMW Certified Pre-Owned sold 11,101 vehicles, a decrease of 4.3
    percent from August 2017.
  • Total BMW Pre-Owned sold 22,098 vehicles, an increase of 8.4 percent
    from August 2017.

MINI Pre-Owned Vehicles

  • MINI Certified Pre-Owned sold 1,370 vehicles in August, an increase of
    39.2 percent from August 2017.
  • Total MINI Pre-Owned sold 2,954 vehicles in August, an increase of 9.7
    percent from August 2017.

BMW Group In America

BMW of North America, LLC has been present in the United States since
1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in
2003. The BMW Group in the United States has grown to include marketing,
sales, and financial service organizations for the BMW brand of motor
vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor
Cars; Designworks, a strategic design consultancy based in California;
technology offices in Silicon Valley and Chicago, and various other
operations throughout the country. BMW Manufacturing Co., LLC in South
Carolina is the BMW Group global center of competence for BMW X models
and manufactures the X3, X4, X5, and X6 Sports Activity Vehicles. The
BMW Group sales organization is represented in the U.S. through networks
of 346 BMW passenger car and BMW Sports Activity Vehicle centers, 153
BMW motorcycle retailers, 127 MINI passenger car dealers, and 36
Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's
sales headquarters for North America, is located in Woodcliff Lake, New
Jersey.

Journalist note: Information about BMW Group and its products in
the USA is available to journalists on-line at www.bmwusanews.com
and www.press.bmwna.com.

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