Market Overview

VitalSource Acquires Data Platform Acrobatiq, Dramatically Expanding Analytics and Adaptive Learning Capabilities


Leading digital content provider VitalSource Technologies LLC has
acquired the assets of learning and data analytics platform Acrobatiq,
Inc. The acquisition will dramatically expand access to cutting-edge and
personalized digital course experiences designed to improve student

"We welcome Acrobatiq's team to the VitalSource family," said Pep
Carrera, President of VitalSource®. "VitalSource already does more than
just deliver learning materials. We empower students and faculty with
the resources necessary to promote greater success. By combining
Acrobatiq's cognitive and data science-based platform with VitalSource's
valued relationships with publishers and institutions, we have an
opportunity to bring high impact learning to the market at an
unprecedented scale."

Demand to address student affordability and outcomes has expanded
rapidly in recent years, and institutions and publishers have
increasingly turned to digital course materials and platforms to address
the issue. In the last 12 months, VitalSource helped save U.S. students
more than $100,000,000 by providing access to the largest catalog of
high-quality, low-cost digital materials from respected publishers like
Pearson, McGraw-Hill, and Cengage and more than 1500 others.

With this acquisition, the potential for digital learning to lower costs and improve
student achievement can be fully realized. The Acrobatiq platform
provides VitalSource partners with a powerful new option to create and
deliver rich digital courses that adapt to the needs of each learner,
and harness data science and artificial intelligence to enable greater
student achievement.

"I could not have hoped for a better home" said Eric Frank, CEO of
Acrobatiq. "We have built a powerful platform that helps students learn.
But the platform needs great content. Our customers want that content to
come from publishers, open education resources, or to create it
themselves. Often, they want to do all of the above in a single course.
Being a part of VitalSource brings that possibility to life. And that,
in turn, brings to life the possibility of the adoption of adaptive
courseware at a scale that we could only dream about before."

About VitalSource |

VitalSource Technologies LLC, part of Ingram Content Group, is improving
the learning experience by making it easier to create and deliver
effective and affordable content. The preferred choice among educational
institutions and companies for digital learning materials, VitalSource®
helps over 1,000 educational content providers create and deliver
seamless interactive learning experiences through its exclusive
Bookshelf® platform to millions of learners at 7,000 institutions.
Bookshelf users opened more than 20 million digital textbooks last year
and read more than 3.3 billion pages. Follow VitalSource on Twitter at @VitalSource.

About Acrobatiq |

Acrobatiq is a learning optimization platform built from Carnegie Mellon
University's strengths in learning and data science. Acrobatiq's
adaptive learning platform, fast-start content library, and professional
services enable partners to rapidly create, deliver, and continuously
improve outcomes-based learning experiences that adapt to the needs of
each learner. Insights generated from learner data provide educators and
institutions with detailed information about which learners need help
and in what areas, leading to improved student engagement and academic

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