Market Overview

Utz Quality Foods Extends Partnership with Carolina Basketball


Utz to Serve as "Late Night with Roy" Presenting Sponsor

Utz Quality Foods, LLC., a long-standing corporate partner of the
University of North Carolina Athletics and Carolina Basketball, today
announced a three-year extension of its team sponsorship. As part of its
renewed relationship, Utz Quality Foods will become the presenting
sponsor of "Late Night with Roy". The Roy Williams-led event, the
official tip-off of the basketball season, is an annual event open to
alumni and fans alike in celebration of Carolina Basketball.

This press release features multimedia. View the full release here:

"We are excited to extend our support of the Tar Heels," said Tim
Heil, SVP Sales, Utz Quality Foods, LLC. "As we each share
long-standing heritage, tradition and a passion for winning, we are
excited to take our partnership to the next level.
Potato Chips and Carolina Basketball is a fan-favorite and winning

The renewed sponsorship provides Utz Quality Foods with a range of
multi-media and promotional vehicles, such as radio advertising and
social media, to excite Tar Heels fans behind their favorite team. In
further support of the sponsorship, consumers can expect to see an
enter-to-win promotion during the regular basketball season. Fans will
find Utz® and UNC-themed in-store merchandising displays to
celebrate this partnership, which is overseen by UNC Athletics'
multimedia rightsholder, Learfield's Tar Heel Sports Properties.

Utz® snacks are available in a range of flavors and come in
convenient on-the-go and take-home sizes. Utz® snacks are
sold by leading retailers across North Carolina and nationally.

Fans are encouraged to join the fun by sharing more about their favorite
Utz® snack food varieties and Tar Heels game moments at:

About Utz Quality Foods, LLC

Founded in 1921, Utz Quality Foods, LLC. is the largest family-managed
salty snack company in the United States, producing a full line of
products including potato chips, pretzels, cheese snacks, corn chips,
tortillas, veggie stix/straws, popcorn, onion rings, pork skins and
more. Its brands, which include Utz®, Golden Flake®,
Zapp's®, Dirty® Potato Chips, Good Health®,
Bachman®, Bachman Jax®, Wachusett®,
Snikiddy®, and Boulder Canyon® among others, are distributed
nationally and internationally through grocery, mass-merchant, club
stores, convenience stores, drug stores and other channels. Based in
Hanover, PA, Utz operates eleven manufacturing facilities located in
Pennsylvania, Alabama, Arizona, Indiana, Louisiana and Massachusetts.
For information about Utz or its products, please visit or
call 1-800-FOR-SNAX.

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