Market Overview

SoundHound Inc. and Groupe PSA Partner to Integrate Embedded, Cloud-Based, and Hybrid Conversational Voice AI Into Peugeot, Citroën, DS, Opel, and Vauxhall Vehicles


Powered by Houndify, the Powerful In-Car Voice Interface Will Be
Available In European Markets Starting In 2020

®, the leading innovator in voice-enabled AI and conversational
intelligence technologies, today announced a partnership with Groupe
, one of the largest car manufacturers in Europe, to develop a
cloud-based and embedded conversational voice interface for use in cars
across the Groupe PSA portfolio, including Peugeot, Citroën, DS, Opel,
and Vauxhall models. Powered by SoundHound Inc.'s Houndify
voice AI platform, the in-car voice interface will be available in
European markets starting in 2020.

This press release features multimedia. View the full release here:

With the Houndify integration, drivers will be able to perform a variety
of tasks simply by speaking naturally, including: finding nearby
restaurants and businesses, adjusting temperature and air conditioning,
launching connected services, and more. Language roll-out plans are
being developed to make available globally. Groupe PSA is focused on
innovating to meet customer needs, through connectivity and autonomy,
and enhancing the driving experience.

"We are thrilled to bring our world class Houndify voice AI technology
to the PSA family of cars," said Keyvan Mohajer, co-founder and CEO,
SoundHound Inc. "Groupe PSA is at the forefront of innovation in the
automotive industry, envisioning a future where the Houndify platform
can power a safer and more intuitive driving experience."

"We believe that innovation is the cornerstone of value creation and,
for Groupe PSA, this means bringing original and indispensable vehicle
features to drivers and passengers," said Carla Gohin, Senior Vice
President Research and Innovation, Groupe PSA. "The driver experience in
our connected cars of the future will harness the unique technologies
that SoundHound Inc. provides, including natural, conversational
language understanding and the ability to process natively, ensuring
in-car well-being and driving pleasure."

Houndify is the first independent AI platform that enables developers
and business owners to deploy a conversational interface anywhere and
retain control of their brand and users, while differentiating and
innovating. Houndify provides all the technology ingredients necessary
for voice and AI integration, including the world's fastest speech
recognition, the most sophisticated natural language understanding, easy
to use developer tools, knowledge graphs, and a large and rapidly
growing number of domains. Domains are programs that provide a natural
and fully conversational
interface on specific topics, without
requiring the users to memorize and use the specific phrasing of hard
coded commands or skills.

Houndify technologies represent more than a decade of R&D and innovation
by SoundHound Inc., resulting in significant and unique advantages. Key
advantages include SoundHound Inc.'s patented Speech-to-Meaning™
and Deep Meaning Understanding™
technologies, which deliver
unprecedented speed and accuracy in voice recognition and responses, and
the ability to understand context, such as the user's location or
previous queries, to support natural interactions.

More than 60,000 partners have registered on the Houndify platform since
its launch in December 2015, and more than 1,000 distinct products are
being Houndified. In May 2018, SoundHound announced
an alliance with a group of strategic investors, with a combined reach
of over 2 billion users globally.

Developers interested in exploring the Houndify platform can visit
to learn more and register. The Hound voice search and assistant app is
available as a free iOS or Android app, and can be downloaded via

About SoundHound Inc.:

turns sound into understanding and actionable meaning. We
believe in enabling humans to interact with the things around them in
the same way we interact with each other: by speaking naturally to
mobile phones, cars, TVs, music speakers, and every other part of the
emerging ‘connected' world. Our consumer product, Hound, leverages our
Speech-to-Meaning™ and Deep Meaning Understanding™ technologies to
create a groundbreaking smartphone experience, and is the first product
to build on the Houndify platform. Our SoundHound product applies our
technology to music, enabling people to discover, explore, and share the
music around them, and even find the name of that song stuck in their
heads by singing or humming. Through the Houndify platform, we aim to
bring voice-enabled AI to everyone and enable others to build on top of
it. We call this Collective
. Our Mission: Houndify everything.

About Groupe PSA:

Groupe PSA designs unique automotive experiences and delivers mobility
solutions to meet all customer expectations. The Group has five car
brands, PeugeotCitroënDSOpel and Vauxhall,
and provides a wide array of mobility and smart services under the Free2Move brand. Its
‘Push to Pass' strategic plan represents a first step towards the
achievement of the Group's vision to be "a global carmaker with
cutting-edge efficiency and a leading mobility provider sustaining
lifetime customer relationships". An early innovator in the field of autonomous and
connected cars, Groupe PSA is also involved in financing
 through Banque
PSA Finance
 and in automotive
 via Faurecia.
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