Market Overview

IRI Appoints Harvey Goldhersz as Executive Vice President, Data and Innovation, Media Center of Excellence


Former chief data officer and CEO of GroupM Analytics has more than two
decades of experience in media and data analytics

IRI®, a global leader in innovative solutions and services
for consumer, retail and media companies, today announced that Harvey
Goldhersz has joined the IRI Media Center of Excellence as executive
vice president of Data and Innovation for the IRI Media Center of
Excellence. In this new role, Goldhersz will be responsible for
leveraging the latest innovations in data and artificial intelligence to
improve the way brands communicate with their consumers and expand IRI's
partner ecosystem by establishing relationships with additional
like-minded media data partners.

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IRI Appoints Harvey Goldhersz as EVP, Data and Innovation, Media Center of Excellence (Photo: Busine ...

IRI Appoints Harvey Goldhersz as EVP, Data and Innovation, Media Center of Excellence (Photo: Business Wire)

"Harvey's unmatched experience in data and marketing is a perfect fit
for IRI and will help advance our ongoing mission to best understand the
consumer and improve their brand experience by turning insights into
action," said Andrew Appel, president and chief executive officer of
IRI. "We are pleased to welcome Harvey to the IRI team and expect our
clients and partners will benefit greatly from his expertise and

"Harvey is a seasoned executive with a track record of using data-backed
insights to help brands more effectively engage with their consumers,"
said Nishat Mehta, president of the IRI Media Center of Excellence.
"With the latest innovations in data and technology, and a shift in
media toward being more consumer-friendly, there has never been a more
exciting time in our industry, and we look forward to benefiting from
Harvey's expertise to help our clients capture new opportunities for

Goldhersz has more than two decades of experience working at the
intersection of media and data. He most recently served as chief data
officer and CEO of GroupM Analytics, where he was responsible for
ensuring that clients and agencies were equipped with leading data and
analytics capabilities to support insights, strategy and media
investment decisions.

"Throughout my career, I've long admired IRI's ability to help clients
transform their businesses by using data and innovative technologies to
uncover the most effective media spend," said Goldhersz. "With the
launch of the IRI Personalization Suite last year, I'm thrilled to work
alongside such a talented team at IRI. The data assets they have amassed
and the technology through which they make this all accessible will help
our clients achieve superior results through personalized consumer
targeting and activation."

Prior to joining GroupM, Goldhersz served as vice chairman, North
America CEO and Worldwide COO for MediaCom, where he oversaw analytics,
research, digital media, planning and strategy. From 1998 to 2004,
Goldhersz served as founder and CEO for MediaCom Digital and CEO for
Beyond Interactive. He has a bachelor's degree from Rider University.

About the IRI Partner Ecosystem

IRI fundamentally believes that delivering differentiated growth for
clients requires deep, highly integrated partnering with a variety of
best-of-breed companies. As such, IRI works closely with a broad range
of industry leaders across multiple industries and sectors to create
innovative joint solutions, services and access to capabilities to help
its clients more effectively collaborate and compete in their various
markets and exceed their growth objectives. IRI is committed to its
partnership philosophy and continues to actively enhance its open
ecosystem of partners through alliances, joint ventures, acquisitions
and affiliations. The IRI Partner Ecosystem includes such leading
companies as 84.51°, Adobe, The Boston Consulting Group, comScore,
Data Plus Math, Experian, GfK, Gigwalk, Google, Ipsos, Mastercard
Advisors, MaxPoint, Omnicom, Oracle, Pinterest, Research Now,
Simulmedia, SPINS, Survey Sampling International, Univision, Viant,
and others.

About IRI

IRI is a leading provider of big data, predictive analytics and
forward-looking insights that help CPG, OTC health care organizations,
retailers, financial services and media companies grow their businesses.
A confluence of major external events — a change in consumer buying
habits, big data coming into its own, advanced analytics and
personalized consumer activation — is leading to a seismic shift in
drivers of success in all industries. With the largest repository of
purchase, media, social, causal and loyalty data, all integrated on an
on-demand, cloud-based technology platform, IRI is empowering the
personalization revolution, helping to guide its more than 5,000 clients
around the world in their quests to remain relentlessly relevant,
capture market share, connect with consumers, collaborate with key
constituents and deliver market-leading growth. For more information,

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