Market Overview

Promotional Services - Global Procurement Market Intelligence Report (2018-2022) Featuring Edelman, Weber Shandwick, Burson-Marsteller, FleishmanHillard, Ketchum, and MSL -


The "Global
Promotional Services - Procurement Market Intelligence Report"

report has been added to's

One of the procurement best practices for buyers is to ensure the
centralization of content and strategy to meet promotional campaign

According to the report, one of the key growth contributors for the
global promotional services market is the increasing demand for
integrated marketing communication.

Further, the report states that one of the key category management
strategies for the buyers in the global promotional services market is
to engage with service providers in a yearly contract to ensure service
delivery and assurance.

The report provides actionable insights to improve source-to-contract
cycle performance in the Global Promotional Services Market. It helps
sourcing professionals formulate better category strategies, enhance
savings, understand supplier and market challenges, and implement
sourcing best practices.

The report provides up-to-date information about market shifts and
potential risks, as well as in-depth knowledge of products and services,
which can help in planning and in executing category management
activities. It focuses on the cost-saving aspects of procurement and on
providing insights that can lead to the optimization of category spend.

Companies Featured

  • Edelman
  • Weber Shandwick, Inc. (part of IPG)
  • Burson-Marsteller (part of WPP)
  • FleishmanHillard (part of Omnicom Group)
  • Ketchum (part of Omnicom Group)
  • MSL (part of Publicis Groupe)

Key Topics Covered

1. Executive Summary

2. Market Insights

3. Category Pricing Insights

4. Cost-Saving Opportunities

5. Best Practices

6. Category Ecosystem

7. Category Management Strategy

8. Category Management Enablers

9. Suppliers Selection

10. Suppliers Under Coverage

11. US Market Insights

12. Category Definition

For more information about this report visit

View Comments and Join the Discussion!