Market Overview

Competitrack Now Better Captures Digital Ads Based on Audience Buying


Volume of Unique Creatives Captured Jumps more than 15% with
Integration of Panel-Based Digital Ad Collection

To better help advertisers understand digital advertising activities,
Market Track, LLC, the leading provider of global omnichannel market
intelligence for brands and retailers, announced today that their
Competitrack advertising Intelligence solution is now using panel-based
digital ad collection to supplement its legacy automated approach. This
new and enhanced methodology allows for improved capture of highly
targeted ads based on users' browsing behavior and other
audience-focused factors.

Market Track's decision to invest in panel-based digital ad collection
comes due to estimates that 80% or more of digital ad buying will occur
via automated channels in 2018. The ability to leverage an opt-in panel
of web users better supplements the highly targeted desktop display ads
that spidering collection methodologies can sometimes miss. This
supplemental data collection delivers improved creative capture and
spend estimation by delivering a more comprehensive view of the online
advertising marketplace.

In making the announcement, Chetan Ghai, Chief Product Officer for
Market Track, said, "With the continued rapid evolution of the online
advertising space, a hybrid automated plus human capture methodology
delivers the most comprehensive approach to advertising intelligence and
best positions Market Track to rapidly adapt to the continuing changes
expected in the digital advertising marketplace. A change like this is
an example of our investment in the future, and our commitment to
current clients to deliver the most powerful advertising intelligence in
the market."

Added Sarah Park, the Competitrack Solutions Manager who oversaw the R&D
and implementation, "We view this as a significant step forward in
capturing programmatic advertising. During beta testing, we saw the
overall volume of digital ads captured increase over 15%. And for a
highly personalized category like cosmetics, the number of unique
creative executions captured almost doubled."

This enhancement in the collection of digital advertisement helps Market
Track collect a greater sample of ads to better their creative capture
and spend estimation. For more information on the Competitrack solution,

About Market Track

Owned by Vista Equity Partners (the fourth largest software company in
the world), Market Track delivers the omnichannel market intelligence
that brands and retailers need to connect and win with consumers.
Through the curation of proprietary data streams, they provide web-based
access to mission-critical market intelligence. With over 2,100 clients
(including 75 of the top 100 US advertisers) and leading omnichannel
solutions, Market Track is committed to delivering in-market
intelligence to increase marketing effectiveness for manufacturers,
service providers, retailers and agencies. With our recent acquisition
of InfoScout, #84 on the Inc. 500 list of fastest growing companies in
America, Market Track is uniquely positioned to enable you to own the
omnichannel future. For more information, please visit

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