Market Overview

New Study Reveals More Than 40 Percent of Americans Don't Have Any Form of Life Insurance


Foresters Financial™ believes life insurance is an essential component
of people's overall financial fitness. It protects families and can also
be a useful savings and investment vehicle. But a new study shows that
while 84 percent of Americans say that most people need life insurance,
only 68 percent say they personally need it and only 59 percent
own some form of it1.

This is why September's Life Insurance Awareness Month (LIAM) is such an
important event. This national educational campaign, which is
coordinated by the nonprofit organization Life Happens, is designed to
get consumers to take stock of their life insurance needs and protect
their loved ones with proper insurance planning.

This year, the campaign's theme is "A Journey to Financial Fitness," and
Danica Patrick, professional athlete and entrepreneur, is the
spokesperson for Life Insurance Awareness Month.

"I'm on a personal journey, as I transition from the world of racing to
a time when I can turn my hobbies and passions into what I do full
time!" says Danica. "I've been a big advocate of life insurance since I
began in racing, and it continues to be important as I grow my
businesses, so I'm thrilled to carry the message to as many Americans as

"Foresters is proud to support the annual LIAM campaign so that everyone
can learn more about how life insurance can help protect them and their
family," said Knut Olson, President, North American Life Insurance and
Annuity at Foresters Financial. "This campaign also fits perfectly with
Foresters goal of raising financial literacy for our clients and

"The reason why many people don't like to think about life insurance is
because they see it as only a death benefit and most people prefer not
to think about their own mortality." said Bill Stevens, Senior Vice
President of Retail Sales for Foresters Financial Services, Inc. "The
good news is that life insurance can be so much more than just death
benefit! It can also include many living benefits. Life insurance
awareness month highlights this and gives people a great opportunity to
contact one of our advisors to discuss and implement the right
protection to fit what they want out of life."

1 2018 Insurance Barometer Study, by Life Happens and LIMRA.

About Life Happens

Life Happens is a nonprofit organization dedicated to helping consumers
take personal financial responsibility through the ownership of life
insurance and related products. The organization does not endorse any
product, company or insurance advisor. Its only interest is seeing that
consumers get the coverage they need to protect themselves and their
loved ones. For more information, visit

About Foresters Financial

Foresters Financial is an international financial services provider with
more than three million clients and members in Canada, the United States
and the United Kingdom. We provide life insurance, savings, retirement
and investment solutions that help families achieve their financial
goals and make a lasting difference in their lives and communities.
Foresters Financial has assets of $17.7 billion, liabilities of $15.7
billion, total funds under management of $45.1 billion and a surplus of
$2 billion (all figures in Canadian dollars as of December 31, 2017).
For more information, visit

Foresters Financial™ and Foresters™ are the trade names and trademarks
of The Independent Order of Foresters, a fraternal benefit society, 789
Don Mills Road, Toronto, Canada M3C 1T9 and its subsidiaries, including
Foresters Financial Holding Company, Inc. (FFHC). Foresters Financial
Services, Inc. is a registered broker-dealer and subsidiary of FFHC. All
securities, life insurance and annuity products are offered through
Foresters Financial Services, Inc. Insurance products are issued by
Foresters Life Insurance and Annuity Company or The Independent Order of
Foresters. Foresters Financial does not provide legal, estate planning,
or tax advice.


416636 US (08/18)

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