Market Overview

Spectrio Merges with Voice Solutions, Expanding In-Store Marketing Footprint


Merger creates efficiencies for clients and builds Spectrio
operations in the Midwest

one of the nation's leading providers of in-store marketing solutions
powered by content and technology, announced today that it has merged
with Minneapolis-based Voice
, a woman-owned, sensory marketing service company founded
in 2004. The merger will increase Spectrio's in-store marketing
footprint throughout North America and expand the Company's sales and
operations teams in the Midwest.

Spectrio's current clients receive turnkey equipment, installation,
programming, and creative content development as well as the ability to
customize timing, format, and marketing messages to help drive customer
behavior. With the merger, Voice Solutions clients will benefit from the
use of Spectrio's proprietary in-store marketing technologies as well as
the added efficiency of having an in-house production and technical
support staff. They will also be able to enlist Spectrio's internal
creative team to produce custom content for their current in-store

"Over the years, both Spectrio and Voice Solutions have been dedicated
to helping our clients enhance their consumer engagement and ultimately
grow their businesses," said Ron Merritt, CRO of Spectrio. "This merger
allows us to expand our sales and operations teams, adding years of
experience and more in-store marketing experts to our organization."

Spectrio serves clients from local businesses to large brands,
seamlessly unifying online marketing experiences and in-person brand
experiences with content and technology. Spectrio's in-store marketing
technologies include Digital Signage, Wi-Fi Marketing, as well as
In-Store Music and Marketing, and On-Hold Marketing - all designed to
drive consumer behavior.

About Spectrio

Spectrio is one of the nation's leading providers of in-store marketing
solutions powered by content and technology. Known for cultivating
highly engaging consumer experiences through powerful, professionally
produced content, Spectrio's four major technology solutions are:
Digital Signage, In-Store Music and Marketing, On-Hold Marketing and
Wi-Fi Marketing. Spectrio serves more than 67,000 locations, ranging
from individually owned businesses to Fortune 500 companies. Founded in
1986, Spectrio has acquired more than 25 businesses throughout its
history, evolving and diversifying its portfolio of services to remain a
leader in the industry. For more information, visit

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