Market Overview

Teikametrics Releases Its Next-Generation Retail Optimization Platform, Teikametrics Flywheel, to Help Sellers Optimize Amazon Advertising for Total Product Profitability and Market Share


Teikametrics' new Retail Optimization Platform (ROP), Teikametrics
, will allow thousands of sellers and brands to use the
world's first algorithm focused on optimizing Amazon Advertising for
product level profitability. Sellers and brands using Teikametrics
will be able to leverage the power of advanced data science
to dynamically manage their Amazon Advertising to generate higher
returns on advertising spend for their products.

This press release features multimedia. View the full release here:

Teikametrics is used by thousands of Amazon sellers and brands around
the world to optimize their stores for profitability using proprietary
econometrics and machine-learning algorithms.

"Sellers and brands know they need to invest in advertising on Amazon to
be competitive but find it challenging to profitably manage potentially
thousands of keywords and bids across the products they offer," said
Alasdair McLean-Foreman, Teikametrics' founder and CEO.

Understanding the profitability of advertising in the context of
non-advertising attributed sales, also known as organic sales, is
essential to executing profitable Amazon Advertising investments. Teikametrics
gives sellers leading-edge data science modelling,
econometrics and machine-learning technology packaged in a simple
web-based interface. Sellers using Teikametrics Flywheel have
unprecedented visibility of product-level advertising performance
alongside profitability metrics including gross profit margin,
profitability after advertising spend and more.

Teikametrics Flywheel is powered by data science that uses big
data modeling to crunch billions of dollars of Amazon transactions
across thousands of sellers on the Teikametrics platform. These advanced
algorithms help individual sellers by automatically optimizing keywords,
bids, and advertising campaigns to build conversion momentum and gain
market share.

"Amazon's retail dominance means there are enormous rewards for building
momentum and capturing market share within Amazon's search-driven
marketplace", said McLean-Foreman.

"Every seller and brand wants to capture more demand to see their
products build momentum, gain traction, accelerate, and experience the
"flywheel effect" – we've designed Teikametrics Flywheel to do
exactly that. This technology is an Amazon seller's secret weapon to
capture maximum demand and profits from the Amazon marketplace."

Sellers can learn more and sign-up for beta access to Teikametrics
Flywheel by visiting:

To watch a video of how Teikametrics Flywheel technology
works, please visit:

About Teikametrics

Teikametrics is the leading Retail Optimization Platform (ROP) for
sellers. Teikametrics optimizes billions of transactions for thousands
of entrepreneurs around the world selling on Amazon and other
marketplaces. Founded in 2012, Teikametrics uses proprietary
econometrics and machine-learning data models packaged in a simple SaaS
interface. We combine our best in class technology with coaching and
support from our world-class team based in Boston, MA.

Leading sellers and brands such as Razer, Power Practical, Zipline Ski,
and Mark Cuban's Brands, gain a competitive advantage and view of trends
and optimization strategies to tackle the dynamic nature of today's
ecommerce markets. For more information, visit

View Comments and Join the Discussion!