Market Overview

HubSpot Selects AWS as its Preferred Public Cloud Provider


One of the leading customer growth platforms runs the vast majority
of its infrastructure on AWS for greater reliability and speed, the best
performance, and access to the most comprehensive set of cloud services

Amazon Web Services, Inc. (AWS), an company (NASDAQ:AMZN),
today announced that HubSpot has selected AWS as its preferred public
cloud provider. HubSpot's core products, including HubSpot CRM,
Marketing Hub, Sales Hub, and Service Hub, run on AWS, and HubSpot will
expand its use of AWS to build new applications in the cloud. AWS
enables HubSpot to scale its business quickly, powering its global
expansion and companywide innovation. In turn, HubSpot is able to focus
more of its resources on developing new cloud-based products and
services on AWS for its over 48,000 customers in more than 100 countries.

AWS's expansive infrastructure, operational expertise, scalability, and
industry-leading services gives HubSpot the right set of tools to
strengthen its software, services, and support capabilities. HubSpot
built a highly automated microservices architecture on AWS to support
applications of all sizes, scale, and complexity, gain greater agility,
and establish a DevOps practice in the cloud. They've also constructed a
data lake using Amazon Simple Storage Service (Amazon S3) and Amazon
Athena to ingest and analyze operational data so that HubSpot can
diminish internal waste and cut operational costs. In addition, through
utilizing Amazon machine learning technology such as Amazon Lex, HubSpot
added natural language processing capabilities to GrowthBot, its chatbot
that helps marketing and salespeople quickly and easily get help
creating content, researching competitors, and monitoring analytics.

"Scale and the ability to innovate at a faster rate are immensely
important for our business, which is why we chose to take a cloud-first
approach with AWS, making it our preferred cloud provider," said Brad
Coffey, Chief Strategy Officer at HubSpot. "As we continue to grow our
platform, it becomes increasingly important for us to have a reliable
infrastructure in place to support the needs of our customers. The scale
we deal with is not just the number of customers we support, but we also
account for the volume of web traffic that their customers receive as
they continue to grow. Organizations adopt HubSpot to let us deal with
these geometric increases, and we rely on AWS to ensure our cloud
infrastructure is reliably supported even during unforeseen spikes. Over
the years, we have leveraged AWS's compute, storage, serverless,
analytics, and machine learning services, and we've deepened our
relationship with AWS to ensure we are taking full advantage of their
services as we continue to evolve our business."

"For industry leaders like HubSpot, the desire to understand and exceed
customers' expectations is always top of mind," said Mike Clayville,
Vice President, Worldwide Commercial Sales at AWS. "AWS's breadth and
depth of functionality and highly scalable infrastructure continue to
help them evolve their products and maintain their position at the
forefront of the industry. When we started working with HubSpot, it was
clear they wanted solutions that were agile, flexible, and ready for
what's next, and we've worked with them ever since to make sure our
services are able to help them achieve their business objectives. We
look forward to seeing what else HubSpot does with AWS's unmatched
portfolio of cloud services to bring new products and features to market
for their leading customer growth platform."

About Amazon Web Services

For over 12 years, Amazon Web Services has been the world's most
comprehensive and broadly adopted cloud platform. AWS offers over 125
fully featured services for compute, storage, databases, networking,
analytics, machine learning and artificial intelligence (AI), Internet
of Things (IoT), mobile, security, hybrid, virtual and augmented reality
(VR and AR), media, and application development, deployment, and
management from 55 Availability Zones (AZs) within 18 geographic regions
and one Local Region around the world, spanning the U.S., Australia,
Brazil, Canada, China, France, Germany, India, Ireland, Japan, Korea,
Singapore, and the UK. AWS services are trusted by millions of active
customers around the world—including the fastest-growing startups,
largest enterprises, and leading government agencies—to power their
infrastructure, make them more agile, and lower costs. To learn more
about AWS, visit

About Amazon

Amazon is guided by four principles: customer obsession rather than
competitor focus, passion for invention, commitment to operational
excellence, and long-term thinking. Customer reviews, 1-Click shopping,
personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle
Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa
are some of the products and services pioneered by Amazon. For more
information, visit
and follow @AmazonNews.

About HubSpot

HubSpot is a leading growth platform. Since 2006, HubSpot has been on a
mission to make the world more inbound. Today, over 48,000 total
customers in more than 100 countries use HubSpot's award-winning
software, services, and support to transform the way they attract,
engage, and delight customers. Comprised of Marketing Hub, Sales Hub,
the soon to be released Service Hub, and a powerful free CRM, HubSpot
gives companies the tools they need to manage the customer experience
from awareness to advocacy.

HubSpot has been named a top place to work by Glassdoor, Fortune, The
Boston Globe, and The Boston Business Journal. The company is
headquartered in Cambridge, MA with offices in Dublin, Ireland (EMEA
HQ); Singapore; Sydney, Australia; Tokyo, Japan; Berlin, Germany; and
Portsmouth, NH.

Learn more at

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