Market Overview

Global Marketing Automation Software (MAS) Market (2018-2023) Featuring Abode, HubSpot, IBM, Marketo, Microsoft, Oracle, Salesforce, and more -


The "Global
Marketing Automation Software (MAS) Market - Segmented by Deployment
Model, End-user Verticals (Entertainment and Media, Financial Services,
Government), Application, and Region - Growth, Trends, and Forecast
(2018 - 2023)"
report has been added to's

The global marketing automation software market is expected to register
a CAGR of 7.56% over the forecast period of 2018-2023.

The online market has transformed, and advertisers now expect real value
for their digital media, rather than the traditional model. Social
networking and other social media channels are currently mainstream.
Engaging content marketing channels such as blogs, video streaming,
images, and pictures are used in promotion.

Email Marketing as One of the Major Applications

As digitalization has grown tremendously, customers are looking for new
and 'out-of-the-box' methodologies. Hence, companies are integrating
email marketing into their marketing strategies to acquire and retain

Growth in the segment is driven by rapid development of the
communication infrastructure, increasing broadband internet penetration
with enhanced communication, rising number of mobile internet
subscribers, prominence of e-commerce, growing trend towards online
shopping, increasing disposable incomes, and higher per capita consumer

In B2B where authenticity and proof of transaction are important,
majority of the campaigns are driven by emails, with them being a
primary feature for all platforms.

Major Developments in the Market

  • HubSpot announced that its Sales Partner Program is now available in
    Latin America. The program launched in February 2017, aims to help
    sales coaches, business consultants, and CRM implementation companies
    generate business and retain their clients.
  • HubSpot announced that Facebook had recognized the company for its
    capabilities, deep expertise, and long track record of success in
    advertising technology, naming HubSpot an official badged marketing

Companies Profiled

  • Adobe Systems
  • HubSpot Inc.
  • IBM
  • Marketo
  • Microsoft Corporation
  • Oracle Corporation
  • Salesforce
  • Salesfusion
  • SAS SE
  • Teradata

Key Topics Covered

1. Introduction

2. Executive Summary

3. Market Insights

4. Market Dynamics

5. Market Segmentation

6. Competitive Intelligence - Company Profiles

7. Investment Analysis

8. Future of the Market

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