Market Overview

The Cheesecake Factory Donates a Meal for Every DoorDash Order from Its Restaurants in September

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In recognition of Hunger Action Month, for every delivery order from
The Cheesecake Factory® and Grand Lux Cafe® placed on DoorDash in
September, the company will donate one meal to Feeding America®

Continuing its longstanding support of Feeding America®, The
Cheesecake Factory
Incorporated (NASDAQ:CAKE) will
donate one meal* to Feeding America for every order placed on DoorDash
from The Cheesecake Factory and Grand Lux Cafe restaurants across the
United States this September in recognition of Hunger Action Month.

The September donation to Feeding
America
is just one of several hunger-relief programs The Cheesecake
Factory has initiated. For every slice of its recently introduced Very
Cherry Ghirardelli® Chocolate Cheesecake sold through February 2019**,
The Cheesecake Factory will donate 25 cents to Feeding America. Since
2008, The Cheesecake Factory has donated more than $4.3 million to
Feeding America through the sale of its specially designated
cheesecakes. Additionally, The Cheesecake Factory and Grand Lux Cafe
staff members across the country participate in an annual Peanut Butter
Drive during Hunger Action Month to benefit local Feeding America food
banks. In 2017, the Company's generous staff members collected more than
186,000 pounds of peanut butter, and they are currently hard at work
collecting for this year's drive. The Company also participates in a
nationwide Harvest Food Donation Program by regularly donating fresh
food from its restaurants to local food rescue operations for
distribution to soup kitchens and shelters. Since the program's
inception in 2007, The Cheesecake Factory Incorporated has donated more
than 4.7 million pounds of food.

"We are so pleased to support Feeding America with the donation of a
meal for every order placed on DoorDash during Hunger Action Month,"
said David Overton, Founder and CEO of The Cheesecake Factory
Incorporated. "Feeding America's network of food banks does such
meaningful work in each of our restaurants' communities, and we are
honored to support them."

DoorDash is The Cheesecake Factory Incorporated's exclusive national
delivery partner. To find a complete list of delivery areas and
additional information, please visit thecheesecakefactory.com/delivery
and grandluxcafe.com.

*For every order placed on DoorDash this September for delivery from a
participating The Cheesecake Factory or Grand Lux Cafe restaurant, The
Cheesecake Factory Incorporated will donate $0.10 to Feeding America®.
$1 helps provide at least 10 meals secured by Feeding America on behalf
of local member food banks. Meal equivalency valid as of February 1,
2018.

**Donations made on slices sold at all The Cheesecake Factory
restaurants in the U.S.A., including Puerto Rico.

Made with Ghirardelli® logo and trademark used under
agreement.

For more information about The Cheesecake Factory, please visit www.TheCheesecakeFactory.com
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us on Facebook at www.facebook.com/TheCheesecakeFactory
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About The Cheesecake Factory Incorporated

The Cheesecake Factory Incorporated created the upscale casual dining
segment in 1978 with the introduction of its namesake concept. The
Company, through its subsidiaries, owns and operates 215 full-service,
casual dining restaurants throughout the U.S.A., including Puerto Rico,
and Canada, comprised of 199 restaurants under The Cheesecake Factory®
mark; 14 restaurants under the Grand Lux Cafe® mark; and two restaurants
under the RockSugar Southeast Asian Kitchen® mark. Internationally, 21
The Cheesecake Factory® restaurants operate under licensing agreements.
The Company's bakery division operates two bakery production facilities,
in Calabasas Hills, CA and Rocky Mount, NC, that produce quality
cheesecakes and other baked products for its restaurants, international
licensees and third-party bakery customers. In 2018 the Company was
named to the FORTUNE Magazine "100 Best Companies to Work For®" list for
the fifth consecutive year. To learn more about the Company, visit www.thecheesecakefactory.com.

FORTUNE and FORTUNE 100 Best Companies to Work For® are registered
trademarks of Time Inc. and are used under license. From FORTUNE
Magazine, March 1, 2018 ©2018 Time Inc. Used under license. FORTUNE and
Time Inc. are not affiliated with, and do not endorse products or
services of, The Cheesecake Factory Incorporated.

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