Market Overview

Manolo Blahnik Puts Best Foot Forward with Centric


Iconic footwear brand streamlines production and achieves sweeping
digital transformation with Centric Software PLM

Manolo Blahnik, the legendary shoe brand, reports a significant boost in
productivity and efficiency since implementing Centric Software's
Product Lifecycle Management (PLM) solution. Centric Software provides
the most innovative enterprise solutions to fashion, retail, footwear,
outdoor, luxury and consumer goods companies to achieve strategic and
operational digital transformation goals.

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"The Centric team were able to adapt the implementation to our exact needs." (Photo: Business Wire)

"The Centric team were able to adapt the implementation to our exact needs." (Photo: Business Wire)

Legendary shoe designer Manolo Blahnik began making and selling shoes in
London in the early 1970s, in a career spanning almost 50 years. He has
since become one of the world's most influential footwear makers. True
to his early days, Manolo Blahnik still sketches each shoe design by
hand and personally perfects the lasts and heels of his exquisitely
crafted footwear. Manolo Blahnik is now a worldwide brand, sold in
boutiques and department stores across more than 40 countries. While the
core business is still women's shoes, Manolo Blahnik also produces bags,
belts, socks, other accessories and men's footwear.

"Our team grew significantly within a short period of time," says Bruno
Oghittu, Digital and Logistic Director at Manolo Blahnik. "We wanted a
PLM solution that could seamlessly integrate with our accounting
software, PIM system, inventory management platform and wholesale
ordering system. The right PLM system would also automate processes,
reduce duplicate data entry and share data efficiently with suppliers."

Manolo Blahnik selected Centric as their PLM partner in 2016 and
implemented core modules of the Centric 8 PLM platform.

As Oghittu says, "We selected the system primarily because of its
flexibility. It's possible to set up the system exactly how you want,
and there's no hard coding involved, so the software can be updated
without any major issues. So far, Centric has never said ‘No, it's not
possible.' Centric is used by many major shoe brands, including luxury
brands, which gave us confidence that they truly understood our

Interestingly, Manolo Blahnik chose to do a ‘back-to-front'
implementation, starting with the production side and the supplier
portal before tackling product development and design.

"The Centric team were able to adapt the implementation to our exact
needs," says Oghittu. "They also created some specific tools we
requested. For instance, it's now possible for factories to log into the
PLM supplier portal, see their purchase orders and click on a link that
automatically generates a report with printable barcode stickers for
that order. This automated feature is a great timesaver and it makes
order fulfillment more accurate. In the first year after we went live,
Centric also helped us to rationalize our color system and switch to a
Pantone-based color library."

Eighteen months later, the company has cut down on manual data entry,
duplication and related errors, improved collaboration with suppliers
and developed a more streamlined process for dealing with product data,
thanks to Centric PLM.

"We no longer have to enter the same data in different ways in lots of
different systems," explains Oghittu. "We enter data once in PLM and PLM
shares the information wherever it is needed. Centric PLM has linked all
of the various technologies we use from design to retail, completing a
digital transformation across our operations."

As Oghittu concludes, "We absolutely trust the Centric team and Centric
provides solutions that are tailored to genuinely support us and our
needs. Our Centric contacts are more like colleagues than a supplier. We
have exciting plans to do more with PLM, from utilizing the full
capabilities of the supplier portal to automating image uploading to
digital catalogs. Our relationship with Centric is direct, collaborative
and productive."

"When Manolo Blahnik chose to implement Centric PLM, we were delighted,"
says Chris Groves, President and CEO of Centric Software. "Months later,
we are proud to note that Manolo Blahnik are experiencing very positive
results and expanding their use of Centric PLM. We look forward to
continuing to partner with Manolo Blahnik as the company embarks on
future growth."

Manolo Blahnik (

With a career spanning 45 years, Manolo Blahnik is one of the world's
most influential footwear designers. His shoes have spellbound an
international set of adoring and loyal devotees across the globe.
Blahnik is a craftsman. To this day he makes a trip to the factories in
Milan every season for a few weeks to personally bring to life every
collection. All the shoes he develops are based on his sketches which
get translated into prototypes at the factories. The exquisitely shaped
lasts and heels he creates for his shoes are still perfected with his
very own hands.

Through the years Manolo's achievements have been recognised by various
bodies in many countries, most recently the Couture Council of America
and one of the biggest an Honorary Commander of the Most Excellent Order
of the British Empire (CBE) awarded by her Majesty The Queen. He has
also published numerous books, the latest being Fleeting Gestures and
Obsessions with Rizzoli in 2015. Most recently Mr. Blahnik was awarded
Collaboration of the Year Award by Footwear News, for the SS17
collection VetementsxManoloBlahnik.

Along with a leading women's line which includes evening and day bags,
the brand also has a successful men's collection.

Manolo Blahnik has 318 points of sale in 40 countries worldwide with 14
standalone stores and an e-commerce platform -

Centric Software (

From its headquarters in Silicon Valley and offices in trend capitals
around the world, Centric Software provides a Digital Transformation
Platform for the most prestigious names in fashion, retail, footwear,
luxury, outdoor and consumer goods. Centric Visual Innovation Platform
(VIP) is a visual, fully digital collection of boards for touch-based
devices like iPad, iPhone and large-scale, touch-screen televisions.
Centric VIP transforms decision making and automates execution to truly
collapse time to market and distance to trend. Centric's flagship
product lifecycle management (PLM) platform, Centric 8, delivers
enterprise-class merchandise planning, product development, sourcing,
business planning, quality, and collection management functionality
tailored for fast-moving consumer industries. Centric SMB packages
extended PLM including innovative technology and key industry learnings
tailored for small businesses.

Centric Software has received multiple industry awards, including the
Frost & Sullivan Global Product Differentiation Excellence Award in
Retail, Fashion, and Apparel PLM in 2016 and Frost & Sullivan's Global
Retail, Fashion, and Apparel PLM Product Differentiation Excellence
Award in 2012. Red Herring named Centric to its Top 100 Global list in
2013, 2015, and 2016.

Centric is a registered trademark of Centric Software. All other
brands and product names may be trademarks of their respective owners.

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