Market Overview

Four Trends Impacting Market Research by 2030


Global market research company Euromonitor International identified the
key four global trends impacting market research through 2030 in a new
white paper released today.

According to the white paper, "Four Global Trends Disrupting Market
Research", automation and do-it-yourself (DIY) tools, big data,
transparency and trust and redefining the partnership role are the major
trends disrupting market research execution and delivery.

Automation and DIY tools will help deliver on-demand insights,
eliminating manual work for researchers and allowing clients to explore
data independently. Big data integration will shift the market research
process from capturing the "what" to determining the "why". Increased
access to new data sources means transparency in data collection and
methodology is imperative to become a trusted partner in which
researchers educate clients and work toward actions beyond solely

"New tools, inputs and best practices will blur with increased use of
market research to speed decision making and stay competitive," Zandi
Brehmer, head of client innovation at Euromonitor International, said.

"Researchers who rise to a true partner will have the advantage with
greater latitude to explore the right methodologies and solutions," Lisa
Holmes, survey manager at Euromonitor International, added.

Market research will become more complex and technical. New technologies
need to be embraced for streamlining and automating data collection and
analysis, freeing time for higher-level problem solving and storytelling.

To learn more about the global trends impacting the future of market
research, download Euromonitor International's white paper at


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