Market Overview

Interana Announces New Leadership Team


Team complements world class technology with deep enterprise
go-to-market experience

developer of the most powerful event data platform, announced its new
leadership team led by CEO Greg
. Greg follows in the footsteps of founding CEO, Ann
who remains on the company's board. Smirin was chosen to
lead the company, alongside CTO and co-founder Bobby
, as the company has expanded to support customers with some
of largest scale and most demanding operating environments in the
Fortune 1000.

This press release features multimedia. View the full release here:

Interana CEO Greg Smirin (Photo: Business Wire)

Interana CEO Greg Smirin (Photo: Business Wire)

"As our customers rely on Interana to find critical business answers
from their event data, they can't go back to only seeing summary reports
that most tools provide," said Ann Johnson. "Greg has brought the
experience needed to deploy our unique platform in the highly demanding
enterprise market. I've enjoyed working with him to bring our new
leadership team together and we're excited to take the company to the
next level."

Companies that are equipped to make effective decisions, based on what
each customer does, will outperform their competition. Understanding
more about specific user experiences across digital and physical will
improve customer journeys, increase content engagement, deliver better
products, ultimately growing sales. Interana is providing the only event
data platform that fundamentally changes the way all enterprise
employees can make business decisions.

"A big change in business today is the proliferation of event data,
which measures every customer action," said Smirin. "The most iconic
companies like Apple, Amazon, Facebook, Google and Microsoft, use event
data to understand what customers do; not just in aggregate or on
average, but through each customer's specific actions. With Interana's
event data platform, employees in every department can understand
immediately how and why customers have problems, and what transforms a
regular customer to a great customer."

Greg joins Interana from leadership positions at the Climate
Corporation, eHarmony, Proofpoint, and VeriSign, bringing more than 20
years' experience in the industry. Notably, at Climate, he was part of a
team that developed the first AgTech AI platform to help farmers
increase their crop output and profitability in the face of increasingly
extreme weather. Climate Corporation sold to Monsanto for $930 million.

Prior to joining Interana, CTO & co-founder Bobby Johnson, was
Facebook's Head of Infrastructure Engineering, who was tasked with the
responsibility to deploy the team that would ultimately scale the
company from millions to billions of users. One of his team's strategic
initiatives was to build the platform that provided employees with the
ability to ask questions about specific event data, generated by its
users. Internally called Scuba, the platform was adopted by more than 50
percent of Facebook's employees.

"When we founded Interana, we quickly started to work with large
enterprise customers, including Microsoft, with innovative use cases
across a variety of verticals," said Bobby Johnson. "With Greg and our
experienced team, we will broaden our customer base and expand our use
cases. We are seeing great demand across the Fortune 1000 for a variety
of implementations in product development teams, customer success and
engineering, and data science."

Interana's new
leadership team
brings decades of go-to-market experience to the

Jamie Aliperti is VP, Customer Success, with 15 years of
experience. Prior to joining Interana, he worked on developing a
pre-sales framework for Localytics, resulting in 60 percent close rates;
he also led pre- and post-sales, which helped retain and expand Fortune
500 customers.

Matt Green is VP, Customer Operations, with 15 years of
experience. He was among the first 40 employees at Splunk, and helped
the company grow to 10,000 paying customers, a team of 50+ engineers in
three geographical territories, and ultimately grow support revenue to
$200 million.

Mark Frigon is VP, Product Management, with 20 years of
experience. Prior to joining Interana, Mark delivered enterprise-grade
behavioral analytics platforms for HP, IBM, Platfora, and Workday.

George Rekouts is VP, Engineering with more than 20 years of
experience. Prior to Interana, George developed Efficient Frontier, a
leader in optimizing multi-channel and auction-based digital
advertising, which was acquired by Adobe in 2012. George also built and
perfected industry leading platforms for Adobe, DemandBase, and

Ted Saludes is SVP, Worldwide Sales with over 25 years of
experience in general management, sales management, and go-to market
development in the tech industry. Prior to Interana, Ted held leadership
positions at Hitachi, Unit4 and EMC, where he grew regional revenue by
300 percent.

Pete Sicilia is Chief Solutions Officer at Interana, leading the
field, pre-sales, and customer success organizations - he has more than
20 years of experience. Prior to joining Interana, Pete served in
various leadership roles at Splunk, where he played an instrumental role
in moving revenue past the $1 billion mark.

Eddie White is VP, Business Development, with more than 20 years
of industry experience. He has worked as a business development leader
at Sentilla, Hitachi, and Pentaho. His leadership helped grow Pentaho's
business by 5X, which led to the sale of the company to Hitachi.

About Interana

Interana provides the only event data platform that enables companies to
develop better products and deliver superior customer experiences by
understanding each customer action – not just totals or averages. Our
customers, including Asana, Comcast, Microsoft, and Sonos, rely on
Interana to transform the way they make business decisions. Connect with
us today at,
and on Facebook,
or LinkedIn.

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