Market Overview

89 Degrees Expands Loyalty Practice, Earns High Marks from Loyalty Analysts


Customer Engagement Marketing Service Provider Adds Talent Amid High
Growth and Top Reviews

service provider 89 Degrees
is ramping up its loyalty team, the
company's largest and fastest growing practice area, with key new hires. 89
Degrees' Loyalty Practice
has also garnered praise in an analyst
review by Loyalty 360
, the professional marketing association for

Degrees' Loyalty Practice
-- which has provided support for IKEA
FAMILY, Godiva Rewards, Jeep Wave, Hyundai Rewards and many more --
takes a unique approach to providing strategic support and comprehensive
services. With an agnostic approach to technology, 89 Degrees solutions
include the optimal tech stack based on client needs -- whether it be 89
Degrees' own platform, integrating or enhancing in-house systems, or
selecting specific features from best-in-class partners.

The Hires:

Rob Bousaleh, vice president of loyalty and customer journey
management solutions,
has over 20 years' experience in leading
marketing technologies ecosystems and roadmaps for top retailers. His
expertise includes loyalty, business innovations and predictive modeling
focused on 1 to 1 personalization, most recently for CVS Health and

Bill Finaldi, director of channel sales, has deep experience that
includes business development at Kobie Marketing, where he applied his
solution-oriented mindset and financial services expertise to engineer
one of the most complex loyalty technology and services solutions at
Kobie. Prior to that, Bill was at Forrester, working with clients to
solve business problems using syndicated research, customer data and
consulting services. He's also held executive roles at State Street,
Harte-Hanks, and Dow Jones.

"We are extremely pleased to add players of this caliber to our team,"
said Phil Hussey, president and managing partner for 89 Degrees.
"Clients are increasingly demanding a combination of strategy and
technology with options for full-service support, and we are delivering
on that solution by adding experts like Rob and Bill to our Loyalty

The Analyst Report:

reviewed 89 Degrees and its Loyalty Practice, producing
an analyst brief from the results
. Among their findings, the
analysts pointed out that 89 Degrees "consistently demonstrates a
singular focus on transforming customer insights into profitable
behavior when helping clients elevate their customer engagement."

The report also observed that 89 Degrees, "uses innovative program
strategies that go beyond the traditional points-redemption framework,
designing programs that show customer appreciation, creating goodwill
and customer loyalty."

"89 Degrees is committed to elevating the focus on customer loyalty and
it shows," said Mark Johnson, Loyalty 360 CEO. "Their full-service,
end-to-end approach to loyalty programs is tailored towards driving a
much-needed behavioral shift that not only strengthens customer
relationships, it drives measurable loyalty."

the Full Loyalty360 Report Here.

About 89 Degrees

89 Degrees provides the strategic insights and critical technical
services to produce the tangible results marketers care about most –
higher customer acquisition, loyalty, and share of wallet. World famous
brands rely on 89 Degrees and its senior practice leaders, data
scientists and marketing specialists to solve a range of problems with
custom solutions, enabling winning customer engagement strategies that
achieve higher ROI from their marketing investments. Find out more at

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