Market Overview

Toshiba TCx™ Elevate Selected by CVS Pharmacy to Create Seamless Store Operations for Strong Visual Integration and Rapid Innovation


Global Commerce Solutions
, a global market share leader for
integrated in-store retail solutions, announced continued growth in
their partnership with CVS Pharmacy to provide the leading pharmacy
retailer with a digital commerce platform to accelerate deployment of
new capabilities and in-store experiences.

CVS Pharmacy selected Toshiba to improve retail operations and
distribute capabilities beyond front-end point-of-sale (POS), to new and
emerging touchpoints within and outside the store via Toshiba's TCx™
Elevate digital commerce platform and professional services. TCx Elevate
enables CVS Pharmacy to focus on rapid development and deployment of new
capabilities through a modern platform and tools, including the WebPOS
thin client, multi-platform interface. This opens the door for CVS
Pharmacy to deliver leading edge consumer self-scan experiences,
associate mobile POS and seamless visual integration across store
departments including Pharmacy.

"CVS Pharmacy is committed to enhancing the customer experience through
continuous innovation," said Ray Auger, Senior Vice President, Retail
Systems, CVS Health. "With that in mind, we've chosen to leverage the
retail expertise of Toshiba through their TCx Elevate platform."

Toshiba enables retailers, like CVS Pharmacy, to deliver enriched
shopping experiences, gather actionable insights and provide a
frictionless checkout through products and services that are designed
for retail.

For retailers looking to bring their channels, touchpoints and
applications together to create engaging customer experiences and
improve productivity, TCx Elevate provides a bridge to a new generation
of technologies to power the future of commerce. TCx Elevate provides
retailers the capacity to implement innovative and impactful
technologies at their own pace by providing them with a way to unify and
enhance their existing commerce infrastructure without having to modify
the underlying business logic or process. TCx Elevate unifies disparate
applications, use cases and POS-related experiences to provide a more
seamless and cohesive in-store commerce experience.

"Retailers today face increasing demands to respond quickly to both
heightened market pressures and evolving consumer expectations," said
Bill Campbell, Vice President, Head of Americas, Toshiba Global Commerce
Solutions. "We are excited to work with CVS Pharmacy to support their
long-term vision of continued innovation through our TCx Elevate digital
commerce platform. With our joint commitment to innovation, we are
confident that the brick-and-mortar retail evolution is on the path for
continued success."

About Toshiba Global Commerce Solutions

Toshiba Global Commerce Solutions is retail's first choice for
integrated in-store solutions and is a global market share leader in
retail store technology. With a global team of dedicated business
partners, we deliver innovative commerce solutions that transform
checkout, provide seamless consumer interactions and optimize retail
operations that are changing the retail landscape. To learn more, visit or
engage on Twitter @toshibagcs.

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