Market Overview

High-powered Talent Continues to Flock to FoodMaven

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Ben Deda Joins Colorado Start-Up as Chief Operating Officer

Colorado-based start-up FoodMaven today announces the addition of Ben
Deda to their executive team as Chief Operating Officer. Deda will lead
all internal operational departments of the business.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180904005128/en/

Ben Deda Joins FoodMaven as Chief Operating Officer (Photo: Business Wire)

Ben Deda Joins FoodMaven as Chief Operating Officer (Photo: Business Wire)

Deda has held senior executive leadership roles at Vertafore, Galvanize,
FullContact, and TruStile in operations, sales, marketing, and support.
Ben is also a co-founder and board member for Denver Startup Week, the
largest free entrepreneurial event in North America. He brings extensive
knowledge of manufacturing and logistics and rolling out facilities
across the country. Deda has an MBA from the University of Denver and a
BS of Mechanical Engineering from the University of Notre Dame. He also
spent seven years in the Marine Corps as an infantry officer and
recruiting officer.

"The mission, market opportunity and talent of FoodMaven made this
opportunity impossible to turn down," said Deda. "I'm incredibly honored
to join the team, and help scale this impactful company."

FoodMaven CEO and co-founder Patrick Bultema describes Deda as a key
addition for FoodMaven's expansion and growth. "I'm thrilled to have Ben
join us. His passion for our mission, deep expertise and experience in
start-ups, and track record of leading operations made him the ideal
choice as we begin expanding to other cities," said Bultema. "What's
more, having Ben minding the day-to-day operational leadership issues,
frees me to continue my external focus on behalf of FoodMaven. As such,
this is really an ideal partnership of leadership. I continue to be
humbled by the level of talent that is joining FoodMaven."

The addition of Deda comes on the heels of welcoming other high-profile
talent individuals like Jason Rembert who joined as Chief Technology
Officer, formerly VP of Oracle Data Cloud (previously DataLogix). Julian
Flores joined as Chief of Staff, and Greg Lemms joined as Director of
Engineering. Prominent tech leader Nancy Phillips, executive board chair
at Flexential and chair of the National Center for Women and Information
Technology, invested and joined the board of directors. She joins such
notables as: Walter Robb, former co-CEO of Whole Foods; Chris Onan,
venture investor and co-founder of Galvanize, a recognized leader in the
startup community; and Lauren Baron, of Walton Enterprises, representing
the investment of members of the Walton family.

After closing an $8.6 million Series A in 2017, FoodMaven is in process
on a Series B round of financing. With an eye on expanding into a next
out-of-state metro service area later this year, FoodMaven plans to
continue its rapid pace of growth with plans to expand to ten additional
markets in 2019.

About FoodMaven

FoodMaven is an innovative online marketplace and rapid logistics
company bringing agility and flexibility to the U.S. food system. The
company's mission is to capture and reclaim revenues from lost food,
estimated at $300 billion per year. FoodMaven sells high-quality local
and oversupplied food from distributors, manufacturers and producers to
restaurants and institutional buyers at about half price. With an
efficient Internet marketplace, big data optimization technology, and
agile logistics model, FoodMaven is good for profits, good for people
and good for the planet. For more information, please visit foodmaven.com.

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