Market Overview

2018 Fixed-Mobile Bundling for SMEs: Operator Strategies & Approaches - Operators Will Need to Provide the Right Incentives to Encourage SMEs to Take Bundles -


The "Fixed-Mobile
Bundling for SMEs: Operator Strategies and Approaches"
has been added to's offering.

Operators are increasingly looking to convergence to defend, or even
augment, revenue from small and medium-sized enterprises (SMEs).
However, most SMEs still use different providers for their fixed and
mobile services. Operators will need to provide the right incentives, in
terms of both discounts and value-added features, to encourage SMEs to
take bundles.

This report provides:

  • an analysis of the current take-up of bundled services and the
    barriers hindering further adoption
  • an analysis of the various incentives that operators can use to
    encourage SMEs to take bundled services
  • recommendations for operators on how to approach bundling and drive
    their position in convergence

For more information about this report visit

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