Market Overview

Juniper Research: Mobility-as-a-Service to Replace 2.3 Billion Private Car Journeys Annually by 2023


Helsinki Ranked as Leading City for Mobility-as-a-Service

A new study from Juniper
has found that adoption of MaaS (Mobility-as-a-Service)
platforms will replace over 2.3 billion urban private car journeys
annually by 2023, compared with just 17.6 million globally in 2018. This
is equivalent to 18 times the number of taxi journeys across New York in

MaaS integrates multi-modal transport services, including buses, taxis,
rail and metro, offering compelling on demand services, resulting in
transportation modal shifts.

For more insights, download the free whitepaper: Why
Mobility-as-a-Service is the Future of City Transport

Europe Leads Global Markets

The new research, Mobility-as-a-Service:
Emerging Opportunities, Vendor Strategies & Market Forecasts 2018-2023
found that West Europe will lead MaaS adoption, accounting for 83% of
global MaaS trips in 2023.

It found that the success of public-private partnerships, the high
quality of transport service provision and positive trial outcomes are
major factors for traction in Europe. Conversely, Juniper forecast that
the growth of MaaS in the US will be slower, given the highly-fragmented
nature of the state and federal system, coupled with lukewarm
legislative support for regulating a ‘free market'.

Helsinki Leads MaaS Implementation

Juniper ranked 15 world cities based on their readiness for large-scale
MaaS service deployment. Metrics considered included the
existing/planned stage of deployment, cohesion of public transport
services and infrastructure development. The top 5 ranked cities were:

1. Helsinki

2. Stockholm

3. Vienna

4. Amsterdam

5. Austin

Research author Nick Maynard explained: "Helsinki has achieved its
winning position in MaaS driven by collaboration between government and
MaaS vendors. Stakeholder partnerships are fundamental to MaaS in order
to develop a viable multi-modal system delivering significant cost- and
time-savings to the user."

Time Savings to Improve Citizen Quality of Life

The research also forecasts that MaaS introduction will lead to annual
time savings of over 500 million hours by 2023: equivalent to 90 hours
per annum per MaaS user. The responsive, on demand service, enabled by
MaaS will lead to more efficient use of road vehicles. Consequently,
peak traffic levels will be reduced, lowering both congestion and air

Juniper Research provides research and analytical services to the global
hi-tech communications sector; providing consultancy, analyst reports
and industry commentary.

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