Market Overview

Eastern Europe B2C E-Commerce Market 2018 -


The "Eastern
Europe B2C E-Commerce Market 2018"
report has been added to's

Continued growth predicted for online retail sales in Eastern Europe

Eastern Europe B2C E-Commerce Market 2018, indicates that online retail
penetration figures, which currently are below the average of other
European nations, have a huge growth potential as Internet connectivity
and online shopper numbers increase.

M-Commerce and social media purchases spur online sales growth

The current online share of total retail sales in Eastern Europe is less
than 5%. However, market trends such as M-Commerce, and purchasing
through social media are expected to rapidly raise online sales figures.
The report points to Turkey as an example of these trends in the region
as over half of online shoppers there make purchases through
smartphones, and a similar share buy items or services through the likes
of Instagram and Facebook.

Cross-border shopping also drives E-Commerce

Another trend propelling the growth of B2C E-Commerce in Eastern Europe
is cross-border shopping. A large portion the recent increase in online
purchases in Russia, the region's online sales leader, is attributed to
shoppers turning to merchants outside the country, particularly China.
China's AliExpress is also growing in popularity in the Czech Republic,
Poland and Ukraine, though shoppers in those countries continue to
patronize local online merchants more than AliExpress, as detailed in
the report.

Questions Answered in this Report

  • What was Eastern Europe's share of global B2C E-Commerce sales in 2017?
  • How much online retail sales are generated by countries of the Eastern
    European region?
  • What are the main trends influencing the development of online retail
    in Russia, Poland and Turkey?
  • What do online shoppers in Eastern Europe buy and how do they prefer
    to pay?
  • Who are the main online retail market players in Eastern Europe?

Key Topics Covered:

1. Management Summary

2. Regional Overview

3. Russia

4. Poland

5. Turkey

6. Czech Republic

7. Ukraine

Companies Mentioned

  • Alibaba Group Holding Ltd
  • Allegro Group Sp. z oo
  • a.s.
  • Inc
  • American Express International Inc
  • Ceneo S.A.
  • D-MARKET Elektronik Hizmetler Tic. A.S
  • DNS NN Plyus OOO
  • DPD Ltd
  • Empik Sp. z o.o.
  • Gitti Gidiyor Bilgi Teknolojileri Sanayi ve Ticaret Anonim Sirketi
  • MasterCard International Inc
  • Media Markt Polska Sp. Z oo
  • Sp. z o.o.
  • Naspers Ltd.
  • OLX Inc.
  • Ozon Holdings Ltd
  • PayPal Holdings Inc
  • PayU Group
  • Ulmart ZAO
  • Visa Inc.
  • Wildberries OOO
  • Zalando SE
  • Zhejiang Technology Co. Ltd

For more information about this report visit

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