Market Overview

JTV® Announces the "JTV Jewelry Love Tour" is Hitting the Road This Fall


JTV® Announces the "JTV Jewelry Love Tour" is Hitting the Road This Fall

JTV to Bring the Sparkle to Fans Across the South With the First-Ever Jewelry Love Tour

PR Newswire

KNOXVILLE, Tenn., Aug. 31, 2018 /PRNewswire/ -- JTV (Jewelry Television®) announced the kickoff of the first ever "JTV Jewelry Love Tour" – a multi-stop bus tour featuring the best of JTV jewelry, interactive activities and experiences and more - bringing the JTV online and broadcast experience to consumers in-person across the South.

Jewelry Television Logo (PRNewsFoto/Jewelry Television)

The Jewelry Love Tour officially kicked off on Aug. 24, with an employee unveiling event at the JTV headquarters in Knoxville. The bus will hit the road Labor Day Weekend for a total of 13 stops across the South, making its first public stop at the Camping World Kickoff game with Louisville vs. Alabama on Sept. 1.

"The 'JTV Jewelry Love Tour' will allow us to bring the JTV experience to our fans in a unique and fun way," said Jill Johnson, VP of Marketing. "Our goal is to introduce JTV to a whole new set of consumers, many of which may not be familiar with our brand or products."

Each stop along the tour includes a make-and-take jewelry station, an interactive selfie stand and a wide range of JTV jewelry on display. Additionally, the tour features a unique virtual reality experience that allows visitors to travel into a mine or become a JTV co-host.

Be sure to follow #JTVtour or go to for updates on the JTV Jewelry Love Tour as it travels across the South. For additional information on the tour click here, as well as see below for the full schedule of stops.


2018 "JTV Jewelry Love Tour" Schedule

  • September 1:              Alabama vs. Louisville at Camping World Stadium (Orlando, FL)
  • September 8:              Florida vs. Kentucky (Gainesville, FL
  • September 12-13:       The Riverwalk in New Orleans (New Orleans, LA)
  • September 15:            Ole Miss vs. Alabama (Oxford, MS)
  • September 22-23:       The Pilgrimage Festival (Franklin, TN)
  • September 29:            LSU vs. Ole Miss (Baton Rouge, LA)
  • October 5 - 13 :           The Island in Pigeon Forge (Pigeon Forge, TN)
  • October 16:                 Oktoberfest at The Villages (Wildwood, FL)
  • October 19:                 GemStore (Knoxville, TN)
  • October 20:                 Tennessee vs. Alabama (Knoxville, TN)
  • October 21 – Nov. 1:  The Island in Pigeon Forge (Pigeon Forge, TN)
  • November 3:               Clemson vs. Louisville (Clemson, SC)                      
  • November 5 – 7:         The Island in Pigeon Forge (Pigeon Forge, TN)

About Jewelry Television®
JTV (Jewelry Television®) is the leading retailer of jewelry and gemstones in the United States. With a proven 24-year history, JTV leverages an omni-digital strategy designed to elevate the customer experience through holistic, digitally-driven touch points, including live TV programming, 24 hours a day, seven days a week to 85 million U.S. households, an industry leading mobile optimized e-commerce platform, and a robust and engaging social media presence. As part of its commitment to customer satisfaction and the development and distribution of educational content, the company employs numerous Graduate Gemologists and Accredited Jewelry Professionals. is one of the largest jewelry e-commerce websites in the country according to Internet Retailer's Top 500 list for 2015. For more information, visit and JTV's social media channels: Facebook, Instagram, YouTubeTwitter, Pinterest and LinkedIn

Media Contact:
Telleen Gegner 

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