Market Overview

Return To School In Style With The Latest Watches From Baby-G

Share:

Return To School In Style With The Latest Watches From Baby-G

Range of Timepieces Boast Bold Colors and Patterns for Style that Stands Out

PR Newswire

DOVER, N.J., Aug. 30, 2018 /PRNewswire/ -- With the new school year just around the corner, Casio America, Inc. has compiled some of the brand's top Baby-G models to complete any back-to-school look. Offering a range of timepieces to help express individual style, the Baby-G line features various colorways and patterns that are sure to make a statement – both in and out of the classroom.

Baby-G models range in price from $79 - $120 USD and are available for purchase now at select jewelers, baby-g.com and the G-SHOCK Soho store. Each model also comes equipped with standard G-SHOCK technology, such as:

  • 200M water resistance
  • Shock resistance 
  • LED light
  • World Time (29TZ / 30Cities) 
  • 5 Daily Alarms 
  • 1/100th Second Stopwatch 
  • Countdown Timer

For the 90s-Inspired
Add some nostalgia to your wardrobe this semester with Baby-G's latest additions to the popular BG-169 collection. The two new models, the BG169R-2C (light blue) and BG169R-4E (light pink), include translucent bodies and bands with a matte finish in bright colors.

The timepieces reflect a unique neo retro theme, featuring pops of color inspired by the games, music players and cassettes of the 1990s. The BG169R-2C comes in a translucent blue with orange accents, while the BG169R-4E comes in a translucent pink with red accents. Whenever you're on the go, the BG-169 models provide a stylish addition to your wardrobe and include functional features to make the most of your after-school activities.

For the Girl On the Go
Whether you're running to your next class or around the soccer field, Baby-G's BA110CP-4A model, a recent addition to the popular BA110 line, will keep up with your busy schedule. Available in a trendy millennial pink-beige colorway, the model is both feminine and tough with its durable case design and chic metallic accents.

For the Beach Lover
Even though fall is fast approaching, keep the beach vibes alive with Baby-G's BGD560C-1 and BGD560C-7 timepieces. Available in two neutral shades, both models feature floral patterns inspired by popular west coast beach destinations to keep you dreaming of sunnier days. The collection also boasts a menswear inspired square face – nodding to the first Baby-G watches ever released.

For more information about the Baby-G brand, visit https://www.baby-g.com/.

About BABY-G
Casio's female timepiece brand, BABY-G, was created as a counterpart to its "big brother" G-SHOCK in 1994. The brand exemplifies the meeting of fashion and function for the vibrant, active woman with watches that are stylish, bold, tough and chic. Equipped with the same great functionality that G-SHOCK is known for, BABY-G timepieces are shock and water resistant with multiple daily alarms and stopwatch functions. The brand has partnered with some of the hottest names in music, fashion and pop culture on standout watch collaborations including Ke$ha, Rebecca Minkoff, Joyrich and Married To The Mob. For additional information on Casio's BABY-G line of timepieces, please visit www.baby-g.com. 

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com/home.

FOR MEDIA INQUIRIES CONTACT:
Rachel Shandler / Alex Nassar
M&C Saatchi Sport & Entertainment NYC
Rachel.Shandler@mcsaatchi.com
Alex.Nassar@mcsaatchi.com

Sue Vander Schans / Alli Colasacco-Sharpe
CASIO AMERICA, INC.
(973) 361-5400
SVanderSchans@casio.com
AColasacco@casio.com

 

(PRNewsfoto/Casio America, Inc.)

Cision View original content with multimedia:http://www.prnewswire.com/news-releases/return-to-school-in-style-with-the-latest-watches-from-baby-g-300705102.html

SOURCE Casio America, Inc.

View Comments and Join the Discussion!