Market Overview

Winner of Hangzhou Tourism Commission's Photo Contest Has Work Printed on NYC MetroCards

Share:

Winner of Hangzhou Tourism Commission's Photo Contest Has Work Printed on NYC MetroCards

Following a trip to Hangzhou, China, NYC-based photographer receives dream vacation photo coverage - for all city straphangers to see

PR Newswire

NEW YORK, Aug. 30, 2018 /PRNewswire/ -- Followers and fans of Pierce Jackson's photography won't be the only ones to see the New Yorker's getaway pics to Hangzhou, China. Jackson, winner of Hangzhou Tourism Commission's photo contest, will soon see his vacation photos on MetroCards in New York City following his recent trip to Hangzhou.

In May 2018 the Hangzhou Tourism Commission (HTC) launched its Hangzhou x New York MetroCard campaign which included a total of 40,000 branded NYC MetroCards featuring an image of Hangzhou. In May, 20,000 of the branded cards were distributed in two of New York City's busiest transportation hubs, Grand Central Terminal and downtown's World Trade Center Station. The remaining 20,000 cards were distributed this August and included photography by Jackson, taken on his trip to Hangzhou. As a part of the campaign, HTC hosted a photo contest, which concluded in July. The effort was part of Hangzhou's foray into attracting more U.S. visitation.

Jackson's winning photo captures the Jade Belt Bridge, an icon of Hangzhou, which showcases the duality of the city's ancient and modern beauty. While Hangzhou has long been a top choice for Chinese travelers looking for an idyllic and convenient getaway, its inclusion on several major travel lists, including New York Times' 52 Places to Go in 2016 where it was ranked number 16 in the world, have brought further attention to the city. Ease of access to Beijing and Shanghai from Hangzhou via bullet trains has also increased popularity amongst international visitors in recent years.

"Hangzhou is a really beautiful city," said Jackson. "I was surprised at how lush the greenery is in the city, and how it is surrounded by nature. What sticks out the most is how well Hangzhou combined a modern city with beautifully preserved historic sites with nature. Everything about the city feels very genuine and less directed at tourists. It's very easy to go on short hikes and walks without having to go very far."

Jackson's itinerary included experiences in the Lingyin Temple as well as a tour to learn more about its history and the importance of Buddhism in the city, and time to reflect at the Gongchen Bridge, which overlooks the ancient 1,115-mile grand canal – the oldest and longest canal in the world - that connects Hangzhou to Beijing. Jackson also visited the venue of the 2016 G20 summit. The summit is largely credited with putting Hangzhou on the map internationally.

Hangzhou x New York MetroCards can be purchased at the 42nd St – Grand Central and Fulton Street – World Trade Center subway station booths. For more information about Hangzhou, please visit http://en.gotohz.com/.   

Cision View original content:http://www.prnewswire.com/news-releases/winner-of-hangzhou-tourism-commissions-photo-contest-has-work-printed-on-nyc-metrocards-300704878.html

SOURCE Hangzhou Tourism Commission

View Comments and Join the Discussion!