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Blu. Releases iFeed™ Automated MRSS Distribution System to Deliver Media to OTT Platforms Through a Single Secure URL Link


Blu. Releases iFeed™ Automated MRSS Distribution System to Deliver Media to OTT Platforms Through a Single Secure URL Link

iFeed™ provides real-time title publishing to MRSS with accurate status of feeds, easy content delivery, enhanced reliability, and with less time required than conventional methods

PR Newswire

BURBANK, Calif., Aug. 30, 2018 /PRNewswire-PRWeb/ -- BluEvo, the digital solutions arm of Blu., announced today the latest release from its BluCloud™ suite called iFeed™, an online system that delivers media via MRSS to OTT platforms, bypassing conventional 'push' delivery methods.

BluCloud iFeed™ is a complete turn-key solution for content distribution which leverages the power of MRSS as a content delivery mechanism. Unlike other solutions, BluCloud iFeed™ greatly simplifies the process, and offers users access to all stored MRSS specifications. Users can easily deliver content to a growing number of distribution partners that accept MRSS with a click of a button.

iFeed™ is fully customizable, and includes auto-ingest of assets and metadata, one-click self-publishing, bulk title publishing to multiple MRSS feeds, integrated transcoding and validation, integrated title imports, asset management features, and more.

"Content providers are increasingly challenged to find more efficient and automated methods to distribute their content," said Russ Moffat, VP and General Manager of Blu. "Customers want reliability, immediacy and simplicity. iFEED™ enables a more efficient and accurate form of distribution of video and its accompanying assets to platforms, through a single secure URL link."

iFeed is available as a SaaS solution for self-fulfillment or can be managed directly by BluEvo as a managed service.

About Blu.
Blu provides transformative digital supply chain, distribution, and testing solutions to the entertainment industry through its BluEvo, BluFocus, and BluMedia arms. Based in Los Angeles, CA, the company is a recognized leader in three integrated areas; qualifying Film/TV content, technologies and related hardware products; optimizing digital delivery of content through BluCloud, its automated cloud-based software; and global distribution initiatives that enable content rights holders to reach new audiences and generate additional revenue streams.

For more information about BLU, visit


SOURCE PRWeb House E-Commerce

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