Market Overview

Epson Laser Projection Creates a Unique Experience in the New Wilson Sporting Goods Tennis Retail Store on the Grounds of Flushing Meadows Corona Park

Share:

Epson Laser Projection Creates a Unique Experience in the New Wilson Sporting Goods Tennis Retail Store on the Grounds of Flushing Meadows Corona Park

Latest Projection Solutions Allow for Versatility and Creativity in High-Traffic Setting

PR Newswire

NEW YORK, Aug. 30, 2018 /PRNewswire/ -- Epson laser projection technology is being used to help elevate the shopping environment at the new Wilson Sporting Goods retail store. All of it Now, a creative design agency in San Francisco, leveraged Epson laser technology, including its LightScene™ EV-105 accent lighting projector in Wilson's high-traffic store venue to empower a creative shopping experience. The new store is open now through Sept. 9, 2018 on the grounds of Flushing Meadows Corona Park in New York City.

Epson logo (PRNewsfoto/Epson America, Inc.)

"We are continuously looking for new ways to create memorable, eye-catching experiences for our customers, and we look for partners with great technology that can make that mission a reality," said Kyle Schlegel, global marketing director-racquet sports, Wilson Sporting Goods. "Epson's LightScene provided a simple solution to engage consumers in our retail store, and we are now thinking about all the different ways we can use the technology in our future event marketing and retail plans."

To bring the new Wilson Sporting Goods store to life for tennis fans, All of it Now chose Epson's reliable laser projector solutions that offer precise image quality and flexibility while seamlessly integrating into the infrastructure. Epson's new LightScene EV-105 laser projector combines illumination and projection into a sleek and flexible design, allowing for easy content mapping on to jumbo size tennis balls. Adding an additional layer of experience to captivate and engage shoppers, LightScene EV-105 offers flexibility, easy installation and mounting in unique retail spaces. In addition, the team utilized an Epson Pro L25000U laser projector, delivering up to 25,000 lumens of white brightness and 25,000 lumens of color brightness1 to project a video inside the store.

"Retailers and creative visual artists are using projectors in entirely new ways thanks to the power of laser technology," said Danny Firpo, managing partner, All of it Now. "When creating unique visual displays and projection mapping designs, we rely heavily on Epson because of the quality of the projection technology. Epson laser projection delivers excellent detail and vibrant image quality and great flexibility to experiment and expand our creativity through spatial design, without any limitations."

"At the core of our laser projection efforts, particularly in the digital art and signage space, Epson strives to help major brands and visual production artists realize their vision by combining world-class 3LCD image quality with next-generation lasers," said Remi Del Mar, senior product manager, Epson America, Inc. "We continue to work hard to deliver the most technologically advanced solutions to designers, like All of it Now. We're pleased to see our technology enabling major brands like Wilson to captivate consumers."

About Epson Laser Projection Technology
Delivering ease-of-operation and confidence in the convergence of technology, Epson's laser projectors provide the ultimate solution for a variety of industry display needs. LightScene is a new category of accent lighting laser projectors for digital art and signage. From practical applications such as basic signage, wayfinding, branding, and promotional messaging to spatial design and creation of immersive and engaging experiences, LightScene delivers dynamic content for digital art, commercial signage and décor applications. For more information, visit https://epson.com/laser-projectors.

About Epson
Epson is a global technology leader dedicated to connecting people, things and information with its original efficient, compact and precision technologies. With a lineup that ranges from inkjet printers and digital printing systems to 3LCD projectors, watches and industrial robots, the company is focused on driving innovations and exceeding customer expectations in inkjet, visual communications, wearables and robotics.

Led by the Japan-based Seiko Epson Corporation, the Epson Group comprises more than 76,000 employees in 87 companies around the world, and is proud of its contributions to the communities in which it operates and its ongoing efforts to reduce environmental impacts.

Epson America, Inc., based in Long Beach, Calif., is Epson's regional headquarters for the U.S., Canada, and Latin America. To learn more about Epson, please visit: epson.com. You may also connect with Epson America on Facebook (facebook.com/Epson), Twitter (twitter.com/EpsonAmerica), YouTube (youtube.com/EpsonAmerica), and Instagram (instagram.com/EpsonAmerica).

1 Color brightness (color light output) and white brightness (white light output) will vary depending on usage conditions. Color light output measured in accordance with IDMS 15.4; white light output measured in accordance with ISO 21118.

EPSON is a registered trademark, LightScene is a trademark and EPSON Exceed Your Vision is a registered logomark of Seiko Epson Corporation. All other product and brand names are trademarks and/or registered trademarks of their respective companies. Epson disclaims any and all rights in these marks. Copyright 2018 Epson America, Inc.

 

Cision View original content with multimedia:http://www.prnewswire.com/news-releases/epson-laser-projection-creates-a-unique-experience-in-the-new-wilson-sporting-goods-tennis-retail-store-on-the-grounds-of-flushing-meadows-corona-park-300704573.html

SOURCE Epson America, Inc.

View Comments and Join the Discussion!