Market Overview

Americas Smart Farming Market 2018-2023: Focus on Solutions & Applications - Increasing Opportunities in Developing Countries


Americas Smart Farming Market 2018-2023: Focus on Solutions & Applications - Increasing Opportunities in Developing Countries

PR Newswire

DUBLIN, Aug. 29, 2018 /PRNewswire/ --

Research and Markets Logo. (PRNewsFoto/Research and Markets) (PRNewsfoto/Research and Markets)

The "Americas Smart Farming Market: Focus on Solutions (Hardware Systems, Software, Services) and Applications (Precision Crop Farming, Livestock Monitoring and Management, Indoor Farming and Aquaculture) - Analysis & Forecast 2018-2023" report has been added to's offering.

Americas Smart Farming Market Anticipated to Reach $11.93 billion by 2023

Farm productivity across the Americas has been significantly increasing since the last decade. With the exponential growth of regional population, subsequent rise in demand for food, shrinking agricultural lands, and depletion of finite natural resources, the need to enhance the farm yield has become critical. The increase in urban population in developing countries of South America, along with the enhancement of quality of living due to high income levels, is boosting the demand for crop production.

Limited availability of natural resources such as fresh water and arable land along with slowing yield trends in several staple crops has prompted growers and companies in the farming sector to introduce innovative and advanced smart farming techniques in order to enhance farm profitability.

Americas farming industry has witnessed numerous revolutions over decades starting from the domestication of livestock and crops to the organized use of crop rotation using new farming techniques. This was followed by the large-scale usage of fertilizers and pesticide and systematic breeding called as the green revolution. Finally, with the introduction of Information and Communication Technologies (ICT) in farming since the last decade, farming industry has been witnessing another revolutionary phase.

The integration of sensing systems into farming equipment has led to the generation of large amounts of data, which is analyzed with farm management software to provide farmers with valuable insights used for promoting the yield growth. The incorporation of navigation systems into agricultural machinery and systems has led to the precise movement of farming equipment in the field.

The regional market is currently dominated by the U.S. owing to the high market penetration of technologically advanced solutions in different farming sectors. The smart farming market for the U.S. is saturated for the crop farming and livestock sector, though application segments such as indoor farming and aquaculture are expected to display a good growth. During the forecast period, the Americas smart farming market is expected to be majorly driven by the South American countries owing to the rising awareness among farmers of different countries about the need to elevate farm produce while taking care of the environment.

The smart farming market encompasses a wide array of solutions such as hardware systems, software, and services. Hardware systems involve a system that combines the equipment supported by the software solutions. Additionally, these hardware systems comprise automation and control systems, sensing and navigation systems, and indoor farming equipment, among others. Software solutions consist of software apps, tools, and cloud services that are provided by the companies on a subscription basis. The services include integration & deployment of farm equipment, maintenance & support, and other services such as consultancy and financial services. Smart farming systems have applications which cover most of the farming types including precision crop farming, livestock monitoring and management, indoor farming, aquaculture, and others (forestry, orchids, etc.).

The Americas smart farming market comprises the total market for the continents of North and South America. The major countries in the region that have significant share in the smart farming market are the U.S., Canada, Mexico, Brazil, Argentina, Colombia, and Chile.

Among all the countries, the U.S. generated the highest revenue in 2017. The strong growth in the U.S. market was largely due to the high rate of adoption of technologies by the agricultural producers in the U.S. However, during the forecast period, countries such as Mexico, Brazil, Argentina, Colombia, Chile, Venezuela, Paraguay, Costa Rica, and Cuba are projected to display the fastest market growth. These countries present immense scope for market development owing to the increasing urban population size, growing market penetration of internet in farm management, and favorable government investments.

The competitive landscape for the Americas smart farming market demonstrates an inclination toward companies adopting strategies such as product launch and development and partnerships and collaborations.

The key players operating in the market have ramped up their product launch activities over the recent years in order to generate public awareness about their existing as well as new products and technologies and to compete with the competitors' product portfolios. This has been the most widely adopted strategy by the players in this market.

For instance, in July 2017, Allflex introduced an innovative cow monitoring and intelligence system called the SenseTime. In May 2017, Osram announced the launch of Oslon Square Hyper Red LED for better plant growth with improved emission characteristics, higher optical output, and impressive corrosion resistance. Earlier in December 2016, AG Leader Technology enhanced its AGFiniti cloud-based platform with the announcement of an Application Program Interface (API) that allows third-party farm management information systems (FMIS) to transfer files.

Market Dynamics


  • Demand for Higher Crop Yield
  • Growing Market Penetration of Information and Communication Technologies in Farming
  • Increasing Need for Climate-Smart Farming
  • Increasing Dairy Farm Size


  • High Initial Investment
  • Lack of Awareness and Infrastructure in Emerging Economies


  • Increasing Market Opportunities in Developing Countries
  • Increased Cloud Security
  • Impact of 3D Printing on Farming
  • Securing the Agriculture Value Chain with Blockchain
  • Farm Data Management with Big Data

Companies Profiled

  • AGCO Corporation
  • CNH Industrial
  • Deere and Company
  • Hexagon Agriculture
  • Topcon Positioning Systems
  • Trimble Inc.
  • Allflex USA Inc.
  • Boumatic LLC
  • FBS Systems Inc.
  • GAO RFID Inc.
  • Cree Inc.
  • General Hydroponics
  • XpertSea

Key Topics Covered

Executive Summary

1 Market Dynamics
1.1 Market Drivers
1.1.1 Demand for Higher Crop Yield
1.1.2 Growing Market Penetration of Information and Communication Technologies in Farming
1.1.3 Increasing Need for Climate-Smart Farming
1.1.4 Increasing Dairy Farm Size
1.2 Market Restraints
1.2.1 High Initial Investment
1.2.2 Lack of Awareness and Infrastructure in Emerging Economies
1.3 Market Opportunities
1.3.1 Increasing Market Opportunities in Developing Countries
1.3.2 Increased Cloud Security
1.3.3 Impact of 3D Printing on Farming
1.3.4 Securing the Agriculture Value Chain with Blockchain
1.3.5 Farm Data Management with Big Data

2 Competitive Insights
2.1 Key Market Developments and Strategies
2.1.1 Product Launches and Development
2.1.2 Partnerships, Collaborations, and Joint Ventures
2.1.3 Business Expansion and Contracts
2.1.4 Mergers and Acquisitions
2.1.5 Others (Awards and Recognitions)
2.2 Market Share Analysis

3 Industry Analysis
3.1 Industry Attractiveness
3.1.1 Threat of New Entrants
3.1.2 Bargaining Power of Buyers
3.1.3 Bargaining Power of Suppliers
3.1.4 Threat from Substitutes
3.1.5 Intensity of Competitive Rivalry
3.2 Agricultural Robots - Emerging Trend in Smart Farming
3.2.1 Types of Agricultural Robots for Smart Farming Unmanned Aerial Vehicles (UAVs)/Drones Milking Robots Harvesting and Picking Robots Others
3.2.2 Applications of Agricultural Robots for Smart Farming Crop Management Dairy Farm Management Soil Management Irrigation Management Others
3.2.3 Driverless Tractors - Upcoming Agricultural Robot Type

4 Americas Smart Farming Market (by Solution)
4.1 Assumptions and Limitations for Analysis and Forecast of the Americas Smart Farming Market
4.2 Market Overview
4.2.1 Hardware Systems Automation and Control Systems Displays/Yield Monitors Flow and Application Rate Control Valves Handheld Computers/Mobile Devices Agricultural Cameras Others Sensing and Navigation Systems Sensing Systems GPS/GNSS Systems Guidance and Steering Systems RFID Tags and Readers Indoor Farming Equipment Climate Control Systems LED Grow Lights Others Other Hardware Systems
4.2.2 Software On-Cloud Delivery Model On-Premise Delivery Model
4.2.3 Services Integration and Deployment Maintenance and Support Other Services

5 Americas Smart Farming Market (by Application)
5.1 Precision Crop Farming
5.2 Livestock Monitoring and Management
5.3 Indoor Farming
5.4 Aquaculture
5.5 Others

6 Americas Smart Farming Market (by Country)
6.1 The U.S.
6.2 Brazil
6.3 Argentina
6.4 Canada
6.5 Mexico
6.6 Colombia
6.7 Chile
6.8 Rest-of-Americas

7 Company Profiles
Precision Crop Farming and Farm Management
7.1 AGCO Corporation
7.1.1 Company Overview
7.1.2 Product Portfolio
7.1.3 Financials Financial Summary
7.1.4 SWOT Analysis
7.2 CNH Industrial
7.2.1 Company Overview
7.2.2 Product Portfolio
7.2.3 Financials Financial Summary
7.2.4 SWOT Analysis
7.3 Deere and Company
7.3.1 Company Overview
7.3.2 Product Portfolio
7.3.3 Financials Financial Summary
7.3.4 SWOT Analysis
7.4 Hexagon Agriculture
7.4.1 Company Overview
7.4.2 Product Portfolio
7.4.3 Corporate Summary
7.4.4 SWOT Analysis
7.5 Topcon Positioning Systems Inc.
7.5.1 Company Overview
7.5.2 Product Portfolio
7.5.3 Corporate Summary
7.5.4 SWOT Analysis
7.6 Trimble Inc.
7.6.1 Company Overview
7.6.2 Product Portfolio
7.6.3 Financials Financial Summary
7.6.4 SWOT Analysis
Livestock Monitoring and Management
7.7 Allflex USA Inc.
7.7.1 Company Overview
7.7.2 Product Portfolio
7.7.3 Corporate Summary
7.7.4 SWOT Analysis
7.8 Boumatic LLC
7.8.1 Company Overview
7.8.2 Product Portfolio
7.8.3 Corporate Summary
7.8.4 SWOT Analysis
7.9 FBS Systems Inc.
7.9.1 Company Overview
7.9.2 Product Portfolio
7.9.3 Corporate Summary
7.9.4 SWOT Analysis
7.10 GAO RFID Inc.
7.10.1 Company Overview
7.10.2 Product Portfolio
7.10.3 Corporate Summary
7.10.4 SWOT Analysis
Indoor Farming
7.11 Cree Inc.
7.11.1 Company Overview
7.11.2 Product Portfolio
7.11.3 Financials Financial Summary
7.11.4 SWOT Analysis
7.12 General Hydroponics
7.12.1 Company Overview
7.12.2 Product Portfolio
7.12.3 Corporate Summary
7.12.4 SWOT Analysis
7.13 XpertSea
7.13.1 Company Overview
7.13.2 Product Portfolio
7.13.3 Corporate Summary
7.13.4 SWOT Analysis

8 Report Scope & Methodology
8.1 Report Scope
8.2 Americas Smart Farming Market Research Methodology
8.2.1 Assumptions
8.2.2 Limitations
8.2.3 Primary Data Sources
8.2.4 Secondary Data Sources
8.2.5 Data Triangulation
8.2.6 Market Estimation and Forecast

9 Annexure A: List of Key Strategies and Developments (April 2015-April 2018)

For more information about this report visit

Media Contact:

Research and Markets
Laura Wood, Senior Manager

For E.S.T Office Hours Call +1-917-300-0470
For U.S./CAN Toll Free Call +1-800-526-8630
For GMT Office Hours Call +353-1-416-8900

U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

Cision View original content with multimedia:

SOURCE Research and Markets

View Comments and Join the Discussion!