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iCiANALYTICS - Creating & Measuring Extraordinary Digital Experiences - Launches From Stealth

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iCiANALYTICS - Creating & Measuring Extraordinary Digital Experiences - Launches From Stealth

Former Brooks Bell Data Science Lead named VP of division

PR Newswire

RALEIGH, N.C., Aug. 29, 2018 /PRNewswire/ -- iCiDIGITAL, a leader in creating & measuring extraordinary digital experiences for the Fortune 500, announced today the launch of iCiANALYTICS.

The division will be led by Reid Bryant, former lead for analytics & data science at Brooks Bell.  "I am truly excited to join iCiDIGITAL's executive team and lead iCiANALYTICS.  iCiDIGITAL has a fantastic reputation in the industry and working alongside our talented team will present unique opportunities to meet the challenging needs of our clients and their customers.  By adding a quantitative focus to our existing expertise, we will be well positioned to leverage the data-driven strategies necessary to create engaging and personalized customer experiences at scale," said Reid Bryant, VP of data science at iCiDIGITAL.

iCiANALYTICS helps guide clients with actionable plans based on the data they're receiving, as well as helping them collect data they never thought possible. This provides the brand the opportunity to deliver the right message to the right person through the right medium, on the right device, at the right moment.

"Leading and aspiring brands continue to struggle reining in, making sense of, and utilizing all the data they have access to.  We are investing in organizations that offer pragmatic solutions that can be deployed with speed to help solve this problem," said Brian F. Martin, Partner & Vice Chairman at Beringer Capital, parent company of iCiDIGITAL.

"Reid and I agree that experience-driven businesses excel by leveraging deep insights to deliver highly tailored, engaging customer journeys that lead to high levels of brand satisfaction and most importantly, brand loyalty. By adding a robust analytics and optimization practice to our existing top flight digital experience foundation, we will have all the tools necessary to aggressively and successfully drive our client partners through their digital transformation journeys," said Greg Boone, President and CEO at iCiDIGITAL.

iCiDIGITAL is an industry-leading digital agency that creates, delivers, and optimizes customer experiences at scale. Leveraging expertise in digital experience, insights from data-driven strategies, and expertise building adaptive systems across enterprise marketing cloud technologies, iCiDIGITAL is an innovative and trusted partner for enterprise organizations.

 

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SOURCE iCiDIGITAL

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