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Lucky Bastard Co Launches New Mineral-based Sunscreen as the Solution to the Oxybenzone Ban

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Lucky Bastard Co Launches New Mineral-based Sunscreen as the Solution to the Oxybenzone Ban

With all-natural ingredients, Lucky Bastard Co sunscreen is safe for us and the environment

PR Newswire

VENICE, Calif, Aug.28, 2018 /PRNewswire-PRWeb/ -- Hawaii was recently the first state to ban all sunscreens containing oxybenzone, one of the most common ingredients found in commercial sunscreens. It effectively absorbs UV light, but adversely has been linked to cause environmental damage, hormone imbalances and even cancer. To help keep people, wildlife and the environment safe, Lucky Bastard Co launches an all-natural, water resistant SPF 30 sunscreen made from mineral- and plant-based ingredients. Today, Lucky Bastard Co launched a Kickstarter campaign in the hopes of raising $10,000 to bring sunscreen to people worldwide.

"Following up on our previously successful campaign, Lucky Bastard Co Lip Balm, our sunscreen enters the space to continue bringing people sun protection products that only use top-of-the line ingredients," said Chad Lieske, co-founder of LB Co. "The engagement for our lip balm among explorers, athletes and adventurers encouraged our team to launch a new product that keeps their skin and their playground safe."

Lucky Bastard Co uses all-natural materials to eliminate typical sunscreen ingredients like oxybenzone, nano zinc oxide and parabens that harm people and the environment. The sunscreen is designed and tested, cruelty-free, beachside in Los Angeles, CA USA. With an SPF of 30 and strong water resistance, Lucky Bastard Co will protect surfers, swimmers and other outdoor enthusiasts from harmful UV rays that can cause sunburn and cancer for up to 80 minutes. The sunscreen is offered in a stick or lotion for easy application.

"We're proud to join the fight in eliminating harmful materials that damage our environment," said Lieske. "Oxybenzone is one of the main culprits in coral bleaching — a phenomenon that causes coral to lose its color and reject symbiotic organisms, eventually killing it. If it does this to a coral reef, imagine what it will do to our long-term health."

Lucky Bastard Co is currently available for pre-order on Kickstarter for $19.00 USD, which includes two (2) tubes of LB Sunscreen for over 55% off the future retail price. For more information about the campaign or to place an order, visit http://pr.go2.fund/luckybastardco.

About Lucky Bastard Co.
Two brothers, Chad and Luke Lieske, grew up on a farm in Minnesota where they lived a natural, healthy and organic lifestyle. While studying art and design for their undergraduate degrees, the duo came up with the concept of a skincare and apothecary brand for a class project. Soon after, they officially founded Lucky Bastard Co. and introduced their first product, Lucky Bastard Co Lip Balm. To continue promoting healthy bodies and environments, they added Lucky Bastard Co Sunscreen to their portfolio. To learn more, visit LuckyBastard.co.

SOURCE Lucky Bastard Co

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