Market Overview

isoi Announces Expansion into 29 Whole Foods Market Stores in Florida


isoi Announces Expansion into 29 Whole Foods Market Stores in Florida

PR Newswire

ENGLEWOOD CLIFFS, N.J., Aug. 28, 2018 /PRNewswire/ -- isoi, the natural Korean skincare brand, announces its expansion into 29 Whole Foods Market stores in Florida in addition to current Whole Foods Market locations across the United States' Northeast and Midwest regions. The company achieved significant growth within Whole Foods Market in collaboration with their U.S. official distributor, Green Alley. "As we see the growing trend in K-beauty and the increasing demand for natural skincare products in the U.S. beauty market, isoi became the forefront competitor by combining these two leading industries," said Dr. DoHyun Cho, CEO of Green Alley.

Over the years, isoi gained recognition in the global beauty market for its naturally sourced ingredients and for replacing potentially harmful chemicals, such as PEGs, surfactants and chemical preservatives, with naturally driven ingredients. isoi also became the first and top scoring EWG Verified™ K-beauty brand, with its ingredients meeting the Environmental Working Group's strictest standards of proven safety and health concerns. "Many consumers are skeptical about the results of natural skincare products. But by integrating unique technology from our research lab in Germany, we have advanced both the application and performance of natural skincare products," said Jin Min Lee, CEO of isoi. "Sharing the same standards as Whole Foods Market, isoi's top priority is to provide U.S. consumers with safe and high-quality skincare products, made only with the best sourced raw materials, such as prime grade Bulgarian Rose oil."

isoi's expansion into Florida's Whole Foods Market stores will further support its dedicated initiatives in enriching the lives of consumers through its holistic and natural approach. "Since 2015, we have been working with isoi and Whole Foods Market, and we are very excited to build a long time partnership that will enable us to continue to grow together with a collective goal of providing highest quality skincare products," said Dr. Cho.

isoi skincare products are also available online at  

About Green Alley

Green Alley is the first U.S. distributor devoted to finding only the cleanest skincare brands from South Korea.  Green Alley created own standards to ensure that their products are natural and cruelty-free. They believe that the core of good skincare is in the ingredients that are derived from natural resources and are proven to be safe yet effective. Green Alley has partnered with isoi to introduce the cleanest K-beauty to the U.S. market.

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SOURCE Green Alley

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