Market Overview

Australian Designers Making an Impression in Hollywood


Australian Designers Making an Impression in Hollywood

PR Newswire

PERTH, Australia, Aug. 28, 2018 /PRNewswire/ -- Over the years we've seen a significant increase of success from Australian Designers internationally.

With the small market of exposure and growth in Australia more and more designers are opting to overseas markets to grow their labels and brands. We've seen Australian designers taking part in New York and Paris Fashion Weeks, as well as celebrity stylists taking appeal to the designs and dressing their A list clientele in Australian designs.

Tana Grossberg, head of International PR and Brand Management of newly established platform A.US Official, has seen the success and international exposure created by her for the platforms Australian Designers in the last 8 months. Getting red carpet placement, editorial placement and Music video placement just to name a few. The latest celebrity placement Miss Grossberg got for Ae'lkemi Couture and Jonte Designs was at the VMAS held in New York City at Radio City Music Hall on August 21st, 2018 with headline performances by Jennifer Lopez, Travis Scott and Arianna Grande. 'I've been apart of the industry here in Australia for almost 10 years and I've seen over and over again the initial success of designers within Australia that lasts a year or two, but from there the brands just remain stagnate, with no further growth. We are so isolated and a part of a very small industry in Australia that does allow initial success, but designers from then on have no opportunity to grow within this market. I knew there was more beyond Australia and for these incredible designers and that's when my international curated press for them was the next step needed for these designers, and wow has it been a huge success for the brands'. Tana has curated a combined viewer reach on Instagram alone of 26,477,900 views through celebrity placement and promotion that is growing by the week. That has also seen a rise in demand internationally for these designs, resulting in significant sales increase for the designers.

Ae'lkemi Couture and Jonte Designs are both West Australian established brands, with Ae'lkemi celebrating 20 years of designs this September at one of Australia's leading Fashion Events, Telstra Perth Fashion Festival.

Tana is currently undertaking two new Australian clients, working on celebrity placement for the 2018 Emmys in September, with already scoring celebrity placement on The Bold and The Beautiful's star Nia Sioux at the Emmys / Television Academy pre party on Thursday 23rd, in Los Angeles, California.

Michelle Laarkamp 
+61 410 654 069
IG: A.US_Official

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SOURCE A.US Official

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