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Schmidt's Naturals And The Jane Goodall Institute Partner To Support Wildlife And Environmental Conservation


Schmidt's Naturals And The Jane Goodall Institute Partner To Support Wildlife And Environmental Conservation

Introducing Lily of the Valley, a Special Edition Deodorant Inspired by Dr. Jane Goodall's Life & Work

PR Newswire

PORTLAND, Ore., Aug. 28, 2018 /PRNewswire/ -- Continuing its vision to make plant-based, cruelty-free, vegan products the new normal, Schmidt's Naturals announces its partnership with the Jane Goodall Institute to create Lily of the Valley, a special edition deodorant scent inspired by one of Dr. Jane Goodall's favorite floral aromas. Five percent of every Lily of the Valley product sale will benefit JGI's efforts to protect animals and conserve the environment.

Schmidt's Naturals Lily of the Valley deodorant in its Signature Stick and Sensitive Skin formulas

Over the course of 60 years of trailblazing wildlife research, Dr. Goodall has leveraged her platform to spread a message of individual responsibility, action, and hope across the globe. Lily of the Valley is a fresh, green floral aroma symbolizing the hope and positive message Dr. Goodall has carried throughout her life's work. Schmidt's is dedicated to these same earth-friendly business practices and is a proud supporter of the Institute.

"If we all make ethical choices, every day, our collective power for change is great," says Dr. Goodall. "This is why JGI has entered into partnerships with companies like Schmidt's Naturals. I believe there is still a window of time to heal the planet before it is too late, but only if we each make the right choices every day. Then, thanks to the resilience of nature, we have a chance to create a better world for all living things."

As a personal friend of the Goodall family, Schmidt's Co-Founder and CEO Michael Cammarata admires Dr. Goodall's contributions to animal and environmental conservation, which serve as an inspiration to Schmidt's Naturals' mission to expand access of quality natural and cruelty-free products. 

"Partnering with JGI holds a special place in my heart as our combined efforts will continue to make a difference in the world," says Cammarata. "As Schmidt's Naturals continues to grow, mindful consumerism and conservation through the use of environmentally friendly ingredients, cruelty-free technologies, and sustainable practices will remain a priority for the brand."

Lily of the Valley is available for purchase online at in its Signature Stick ($8.99) and Sensitive Skin ($10.99) formulas. For every specially-marked product purchase, Schmidt's will donate five percent of the purchase price (excluding tax) to the Jane Goodall Institute. For full terms, including charity financial, licensing and additional info, visit Like all Schmidt's Naturals deodorants, Lily of the Valley is certified vegan and cruelty-free, contains no aluminum, no artificial fragrances, no propylene glycol, and is gluten-free. For more information on Lily of the Valley and Schmidt's Naturals, visit:

To learn more about Dr. Jane Goodall and the Jane Goodall Institute, visit:

About Schmidt's Naturals:
With the mission to "change the way you think about natural", Schmidt's Naturals believes the future of personal care is in quality, plant-powered formulas—without compromising on ingredients or user experience. With alluring scents derived from natural botanicals and innovative formulations,  Schmidt's makes natural products fun, accessible, and rewarding for everyone. Follow Schmidt's Naturals (@SchmidtsNaturals) on Facebook, Instagram, and Twitter.

About the Jane Goodall Institute:
The Jane Goodall Institute is a global community conservation organization that advances the vision and work of Dr. Jane Goodall. By protecting chimpanzees and inspiring action to conserve the natural world we all share, we improve the lives of people, animals and the environment. Founded in 1977 by Dr. Goodall, JGI makes a difference through community-centered conservation and the innovative use of science and technology. We work closely with local communities around the world, inspiring hope through the collective power of individual action. Through Roots & Shoots, our youth-led community action and learning program, young people in 100 countries are acquiring the knowledge and skills to become compassionate conservation leaders in their own backyards. Follow the Jane Goodall Institute (@JaneGoodallInst) on Facebook, Instagram and Twitter.

Media Contact:
Elana Weiss & Ashley Tom
The Rose Group
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