Market Overview

Jose Bautista invests in Toronto-based Endy, Canada's fastest growing mattress brand

Share:

Jose Bautista invests in Toronto-based Endy, Canada's fastest growing mattress brand

Canada NewsWire

TORONTO, Aug. 28, 2018 /CNW/ - Endy announced today that Jose Bautista will join the team as an investor in the company. The former Toronto Blue Jays icon and six-time MLB All-Star pursued an investment in Endy after sleeping on, and falling in love with, the award-winning Endy Mattress while playing in Toronto. Bautista, an athlete, investor, and philanthropist, knew he had to get involved with the company when he learned more about its mission: to help Canadians get a better night's sleep, including those who need it most.

Iconic athlete and former Toronto Blue Jays star Jose Bautista joins Endy, Canada's leading online mattress brand, as investor. (CNW Group/Endy (Overwater Ltd.))

"Endy is an incredible Canadian success story. This is a company that continues to make a name for itself, not only for flipping an industry on its head, but for donating thousands of mattresses to those in need," said Jose Bautista. "As an athlete, I know how vital sleep is for overall health, and how a game changing mattress is essential for a great night's sleep. As an investor, I'm proud to team up with Endy, a company whose values I share: innovation, well-being, and paying it forward."

"We're thrilled to welcome Jose Bautista to the Endy family," said Rajen Ruparell, Co-Founder and Chairman, Endy. "Jose's passion for our products and our mission make him a perfect fit for Endy, as we continue our growth trajectory as one of Canada's fastest growing companies."

To learn more about why Jose fell in love with the company, send him an email at jose@endy.com.

Since its launch, Endy has partnered with local charities from coast-to-coast to donate new and gently used mattresses to families and individuals in need. Endy has distributed more than 2000 mattresses through its charity partners in every Canadian province, including Furniture Bank (Toronto, ON), Matthew House (Ottawa, ON), Women in Need Society (Calgary, AB), Aboriginal Mother Centre Society (Vancouver, BC), and more. The company also has a rich track record of supporting global charitable organizations, including Nothing But Nets and Bautista's own foundation, the Bautista Family Education Fund, which provides assistance to student athletes, both on and off the field.

Endy is Canada's fastest-growing vertical ecommerce company and market leader in the online mattress category, with annual sales on track to surpass $50M in 2018. The brand exclusively sells in Canada through its online storefront, endy.com, and the Endy Mattress has become the #1 selling mattress in Canada. 

Prior to Bautista joining the cap table, Endy has taken no external investment despite significant interest in the company.

About Endy. Endy (endy.com) is revolutionizing the way Canadians sleep. Launched in 2015 by Mike Gettis and Rajen Ruparell, the company has become the leading online mattress brand in Canada, and the country's fastest-growing vertical ecommerce company. The ridiculously comfortable, Canadian-made Endy Mattress is responsible for millions of happy sleeps from coast-to-coast, and ships for free to every province in a box the size of a hockey bag. With the highest customer reviews and lowest rate of returns, it's easy to see why Endy has become the market leader with #1 best-selling mattress in Canada. Endy continues to expand its ensemble of sleep essentials, with the Endy Pillow, Endy Sheets, and Endy Mattress Protector as the latest launches from the brand.

Endy (CNW Group/Endy (Overwater Ltd.))

SOURCE Endy (Overwater Ltd.)

View original content with multimedia: http://www.newswire.ca/en/releases/archive/August2018/28/c2707.html

View Comments and Join the Discussion!