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Wipfli Financial Advisors Earns a Spot on Financial Advisor Magazine's Largest RIAs Ranking


Wipfli Financial Advisors Earns a Spot on Financial Advisor Magazine's Largest RIAs Ranking

PR Newswire

MILWAUKEE, Aug. 28, 2018 /PRNewswire/ -- Wipfli Financial Advisors, LLC (Wipfli Financial), a national investment advisory firm, announced that it has placed on Financial Advisor (FA) Magazine's RIA Ranking list for the ninth year — coming in at number 62 for 2018. The list ranks registered investment advisors (RIAs) by assets under management (AUM).

Wipfli Financial Advisors Logo (PRNewsfoto/Wipfli Financial Advisors, LLC)

FA Magazine noted in its report that the fiduciary model of placing clients' interests ahead of advisors' own is gaining traction in the public. In fact, it's not only attracting new clients but also attracting former brokerage advisors who are interested in better serving clients. The client-first standard has been Wipfli Financial's philosophy from the beginning.

"As a fiduciary, Wipfli Financial is committed to honesty and transparency with our clients," says Wipfli Financial Principal and Chief Strategy Officer Gretchen Halpin. "This model of trust and confidence has been a major component of how we've been able to persistently see strong growth, and it enables us to always serve our clients with their best interest in mind."

Before June 1, 2018, Wipfli Financial operated under the legal name, Hewins Financial Advisors, LLC, d/b/a Wipfli Hewins Investment Advisors. Effective June 1, the California- and Florida-based practice offices separated from Wipfli Financial, which resulted in changes to the firm's name and leadership structure and brought down its AUM number to approximately $3.1 billion. The new AUM number is materially different from what was reported to FA Magazine in early 2018.

To be eligible for FA Magazine's ranking, advisory firms were required to be RIAs; file their own Form ADV statement with the Securities and Exchange Commission (SEC); and provide financial planning and related services to individual clients. Corporate RIA firms and investment advisor representatives (IARs) were not eligible for this survey. Wipfli Financial did not pay to be considered.

For the full ranking, please view the original report. All client experiences may materially differ, and past performance is not indicative of future performance. 

About Wipfli Financial Advisors, LLC
Wipfli Financial is a national, CPA-affiliated investment advisor registered with the U.S. Securities and Exchange Commission. The firm provides integrated financial planning and investment management solutions to individuals, families, small businesses and retirement plans. Wipfli Financial is a proud affiliate of Wipfli LLP. Learn more at


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SOURCE Wipfli Financial Advisors, LLC

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