Market Overview

Bruegger's Bagels Promises Free Bagels For 'Bagels' In Final Three Rounds Of US Open


Bruegger's Bagels Promises Free Bagels For 'Bagels' In Final Three Rounds Of US Open

Everyone wins in tennis-themed giveaway

PR Newswire

DENVER, Aug. 28, 2018 /PRNewswire/ -- At Bruegger's Bagels, a bagel is an authentic, New York-style, kettle-boiled-then-baked ring of bread. But in tennis, a "bagel" is a set that ends in 6-0. That's why Bruegger's is getting in on the U.S. Open fun and giving away bagels for "bagels."

Everyone wins in tennis-themed giveaway.

If there's a "bagel" at any time during the Quarterfinals, Semifinals, or Finals of this year's men's, women's or doubles matches at the U.S. Open, Bruegger's will offer one free bagel and cream cheese to every member of its Bruegger's Bagels Inner Circle rewards program, redeemable from September 18-20.

"No matter who our customers are rooting for in the U.S. Open, we know that everyone is a winner when free bagels are involved," said Bruegger's Bagels President Leigh Anne Snider. "Our bakeries wanted to do something fun for our customers, so we're putting the ball in the players' court in celebration of this year's Open."

The U.S. Open kicked off Monday, Aug. 27, with the final three rounds starting Sept. 4. To join Bruegger's Bagels Inner Circle, go to or download the Bruegger's Bagels mobile app at the App Store or on Google Play. Inner Circle members earn points for every dollar spent at their local Bruegger's Bagels bakery to redeem for their favorite menu items.   

About Bruegger's Bagels
Bruegger's Bagels is part of the Coffee & Bagel Brands family, a leading quick-casual company that includes Caribou Coffee®. Founded in 1983, Bruegger's Enterprises, Inc. (BEI) operates over 220 Bruegger's Bagels bakeries in North America. Renowned for its authentic, New York-style kettle-boiled and stone hearth-baked bagels made with only five simple ingredients, Bruegger's also offers a wide variety of freshly prepared breakfast sandwiches available all day, 100 percent made-in-Vermont cream cheeses, lunch sandwiches, salads, soups and custom-roasted coffees. For more information, follow Bruegger's Bagels on Facebook, Twitter and Instagram, and join the Bruegger's Bagels Inner Circle rewards program at to receive news and special offers.

Media Contacts:
Sara Hundley
Megan Gill
24-hour Media Line: 817-329-3257


Bruegger's Bagels logo (PRNewsFoto/Bruegger's Bagels)

Cision View original content with multimedia:

SOURCE Bruegger's Bagels

View Comments and Join the Discussion!