Market Overview

Exposure Announces Launch of Visual Content Management System (CMS) for Sports Organizations


Exposure Announces Launch of Visual Content Management System (CMS) for Sports Organizations

Easy-to-Use Platform Makes Bringing Visual Impact to Loyal Fans Easy for Major League Soccer (MLS) Teams, NFL Teams, College Athletics and More

PR Newswire

ATLANTA, Aug. 28, 2018 /PRNewswire-PRWeb/ -- Exposure ( today announced its "Exposure for Sports" platform, designed to instantaneously create high-impact photo stories that are easy to publish and share online. Exposure already has thousands of paying subscribers including household name brands (such as Ikea and Specialized), non-profits and educational institutions, but is an especially powerful content marketing tool for sports leagues. In fact, a staggering 80% of Major League Soccer (MLS) teams already use Exposure and are paying customers.

Using the Exposure sports platform, teams and/or leagues can quickly and easily create visually impactful stories. The platform offers various options for integration with enterprise apps: for example, the New York Red Bulls use the Exposure API to render photo stories in their fan mobile app, and LA Galaxy seamlessly embeds photo stories into their app after publishing using the platform. Atlanta United, another MLS team, depends on Exposure as a key part of its content strategy. According to Eric Rossitch, digital content lead: "We spend countless hours producing meaningful visual stories for our fans, and Exposure has proven to be a perfect home to publish them and effectively share our message. Its clean, beautiful, responsive design, as well as its user-friendly interface and embed abilities really nailed what we needed from the start. It's the perfect platform to tell our story."

"The high impact format and ease-of-use of Exposure stories really resonates with sports teams and has done so since day one," explains Luke Beard, Exposure CEO. "Fan development benefits greatly from visual storytelling, and with 'Exposure For Sports,' we super-charged that by adding features to integrate with any team's brand and spirit."

Besides the vast majority of MLS teams enjoying Exposure, the platform is facilitating engagement from just about every kind of sports league. NFL teams using Exposure include The Atlanta Falcons, Oakland Raiders and Baltimore Ravens. College athletics teams include Michigan, Stanford, ASU and Purdue, to name just a few.

Exposure cost-effectively helps to drive organic traction for sports organizations and increases fan loyalty and engagement. The average time spent on an Exposure photo story is more than five minutes and social referrals from Exposure photo stories outpace those from other kinds of users.

View some example Exposure sports visual stories below and explore a curated selection here:


For more information about Exposure for Sports, visit:

About Exposure
Exposure is an easy-to-use cloud publishing platform that allows organizations, including brands, sports organizations and non-profits, to increase audience engagement, amplify reach and achieve business goals through impactful visual storytelling. Millions of users enjoy more than one hundred thousand photo stories on the Exposure platform every month.


SOURCE Exposure

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