Market Overview

The Penny Pincher Rebranding as The Money Manual


The Penny Pincher Rebranding as The Money Manual

PR Newswire

NEW YORK, Aug. 27, 2018 /PRNewswire/ -- The Penny Pincher, one of the largest personal finance websites, is rebranding as The Money Manual.

The Money Manual

The website, which covers everything from student loans, to debt relief strategies, to investing believes the name "The Money Manual" better represents the website's growing mission: to be the go-to resource for financial advice on the web.

The rebrand comes on the heels of the website's expanding coverage, as it begins to look beyond its origins as a site that promoted deals to its readers.

That expanding coverage provided the perfect opportunity for the website to rebrand as The Money Manual, forming a new identity that reflects its growing roster of coverage and contributors, along with an expanding number of advertisers across the fintech space.

"We noticed our readers gravitating towards content which featured strategies for improving their personal finances," says Todd Stearn, CEO of The Money Manual. "Topics like getting out of student debt, improving your credit score, and how to make money on the side of a full-time job have been very popular and well received. The Money Manual encompasses all of this and more – much more than simply helping our readers save a penny here and there."

About The Money Manual

The Money Manual is a personal finance website that launched in 2017. All content is produced by an in-house editorial team based in New York City. In a short time, the site has grown to draw over 2.5 million unique page views a month (as of July 2018), with over 325,000 Facebook fans. The Money Manual's articles in the month of July 2018 garnered 2.4 million total engagements on Facebook.

Since launching, the site has worked with a wide range of advertisers, with a focus on the fintech space, including Status Money, Blooom, Digit, Chime, Lyft and more.

For more information, please visit

Cision View original content with multimedia:

SOURCE The Money Manual

View Comments and Join the Discussion!