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Behavioural Science Consulting Firm Beworks Strenghtens Senior Leadership Team and Opens Office in New York


Behavioural Science Consulting Firm Beworks Strenghtens Senior Leadership Team and Opens Office in New York

Canada NewsWire

David Lewis, Ph.D., joins as Chief Client Officer

TORONTO, Aug. 27, 2018 /CNW/ - Kelly Peters, CEO and Co-Founder of BEworks announced today that David Lewis, Ph.D., has joined the senior leadership team in the newly-created role of Chief Client Officer. In this role, Lewis will work closely with BEworks co-founders Kelly Peters, Dan Ariely, and Nina Mažar to ensure that BEworks continues to develop strong client relationships, cultivate unique experiences, and maintain its reputation as the leading behavioural science consulting firm in the world. 

David Lewis, Ph.D., joins BEworks as the newly appointed Chief Client Officer. (CNW Group/BEworks)

Lewis joins BEworks from the Ted Rogers School of Retail Management at Ryerson University, where he was an Assistant Professor. He earned his Ph.D. in Marketing from the Lazaridis School of Business and Economics at Wilfrid Laurier University. He completed his MBA at the Schulich School of Business at York University, and is also a Chartered Financial Analyst. Prior to pursuing his Ph.D., Lewis held numerous senior positions including Head of Technology, Head of Marketing, President, CEO, and Chairman of the Board, at global financial institutions including Barclays Wealth USA, UBS Bank USA, UBS Financial Services Americas, ING DIRECT USA, and Bank of Nova Scotia. Ad Age magazine has also recognized Lewis as being one of the Top 50 marketers in the United States.

During his career, Lewis has presented as a featured or keynote speaker at multiple industry conferences. His research considers retail consumer behaviour, digital retailing, and retail innovation, and uses consumer behaviour, behavioural economics, and psychology to explain consumer decision-making, advice seeking, decision difficulty, and choice satisfaction regarding retail goods and services.

"With his breadth of leadership experience and his scientific background, David [Lewis] will help us collaborate even more closely with our clients and introduce BE thinking to a broader range of organizations, further helping us bridge the gap between academia and business," said Kelly Peters, CEO and Co-Founder. "Dan, Nina, and I are also thrilled to be officially expanding our physical presence to the US market by opening a new office in New York and having the opportunity to celebrate several promotions on our talented team of scientists as they build strong consulting careers. This team is actively leading over 20 full consulting projects globally, in Mexico, the US, South America, and Canada." The New York office is currently hiring associates. For more information, please visit:

"Organizations that embrace scientific thinking can embrace innovation and change faster, and take informed risks with confidence," said David Lewis, Chief Client Officer, BEworks. "With almost a decade applying behavioural science to business challenges, BEworks is poised for tremendous growth, and I'm thrilled to be joining such a high-energy, passionate team of scientists. Our upcoming Summit for Science in Financial Services in September is a testament to BEworks' leadership in the behavioural science consulting space, as we convene the world's best-known behavioural scientists to collaborate with business leaders from across North America."

The BEworks office in New York City will initially offer a range of workshops intended to help educate clients about behavioural science and ensure close collaboration with kyu collective partners, including IDEO, Sid Lee, SYPartners, Kepler Group, and Red Peak. BEworks also announced the promotion of David Thomson, Ph.D., Ada Le, Ph.D., Shannon O'Malley, Ph.D., and Michelle Hilscher, Ph.D. to the position of Senior Associate in recognition of their ability to apply their scientific knowledge to clients across the energy, retail, and financial services sectors globally. 

The 2018 Summit for Science in Financial Services is on September 17 in Toronto. The elite group of speakers includes the world's top behavioural scientists including Dan Ariely, George Lowenstein, Kelly Peters, Hal Hershfield, and Nina Mažar. The full agenda can be found at:

Behavioural Economics is the study of psychology related to the economic decision-making of individuals and institutions. Evidence-based insights from the fields of cognitive and social psychology, neuroscience, and marketing science allow behavioural economists to understand how people make decisions and why they behave the way they do, offering powerful new ways to create and measure change.

About BEworks
Founded in 2010, BEworks is an unconventional management consulting firm that applies scientific thinking to transform the economy and society. Our team of experts in cognitive and social psychology, neuroscience, and marketing answer our clients' most complex business questions, execute disruptive growth strategies, and accelerate innovation. Part of the kyu collective of companies since January 2017, the firm's client list includes Fortune 1000 companies, not-for-profit organizations and government agencies. BEworks was co-founded by Dan Ariely, renowned behavioural scientist, Kelly Peters, the firm's CEO and BE pioneer, and top marketing scholar Nina Mažar. For more information, please visit, @BEworksInc or

BEworks is an unconventional management consulting firm that applies scientific thinking to transform the economy and society. (CNW Group/BEworks)


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