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24,000 Pet Oxygen Masks Given and Counting


24,000 Pet Oxygen Masks Given and Counting

Invisible Fence® Brand Donating Life-Saving Equipment to Fire Depts. for 45th Anniversary

PR Newswire

KNOXVILLE, Tenn., Aug. 24, 2018 /PRNewswire/ -- In 1973, after noticing an alarming number of dogs roaming the streets, a traveling salesman developed and patented the first veterinarian-backed electronic pet containment system, Invisible Fence. Fast forward 45 years and today there are three million safer, happier pets, including hundreds of pet lives saved through the Project Breathe™ Program, the company's pet oxygen mask donation effort. Since inception in 2006, Project Breathe donated 24,000 masks to firefighters. And now to commemorate its 45th Anniversary, Invisible Fence will equip 45 additional fire departments across the U.S. and Canada with life-saving devices and embark on a nationwide service campaign to assist pet-related charities.

45 Days of Service
In addition to mask donations, Invisible Fence employees are combining efforts for "45 Days of Service" in celebration of the 45th Anniversary by volunteering at animal-related charity events, non-profits, rescues, shelters and more. In total, the team has pledged to put in 315 (that's 45 in dog years) volunteer hours in 45 days (Aug. 21 - Oct. 5, 2018).

Nominate Your Fire Dept.
Invisible Fence invites the public to nominate their local fire department to receive one of the 45 oxygen mask kits being donated through the Project Breathe initiative. Vote on the brand's Facebook page, now through Aug. 31, 2018. Each year, it's estimated more than 40,000 pets die in fires, most succumbing to smoke inhalation. These donations will give more pets a fighting chance and reduce the number of pet fatalities.

"For 45 years, we've been protecting family pets inside and outside of homes," said Ed Hoyt, director of Invisible Fence® Brand. "We've seen how these masks save lives and are excited to give communities the chance to be participate in these donations for our  Anniversary."

About Invisible Fence® Brand
Invisible Fence pioneered the pet containment industry in 1973, making it their mission to keep pets happy and safe. Owned by Radio Systems Corporation® in Knoxville, Tenn., Invisible Fence predominantly sells containment, avoidance and access solutions in the U.S. and Canada. For 45 years, Authorized Dealers have provided professional installation, Perfect Start™ Plus Training and integrated solutions to safely protect more than three million pets. For more information on Invisible Fence or to find a local dealer, visit or follow the company on Facebook.

Media Contact: Tricia Klebe | P: 865-235-8791 |


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