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Momentous Releases Plant Based Protein Nutrition


Momentous Releases Plant Based Protein Nutrition

More athletes are asking for vegan protein sources, Momentous delivers

PR Newswire

JACKSON HOLE, Wyo., Aug. 23, 2018 /PRNewswire/ -- Momentous, a premium sports nutrition company, is proud to announce the launch of a new line of plant based protein powders designed in exclusive collaboration with dietitians and strength coaches from the NFL, NBA, MLB, and NHL. Their new line is a response to overwhelming feedback from athletes, professional sports teams, and nutritionists requesting a plant based version of Momentous' Essential protein line, AbsoluteZero.

Momentous AbsoluteZero Plant Protein in Piedmont Chocolate

"The biggest consumers of our whey protein line are professional sports teams," says Momentous' founder Matt Wan. "But they have a lot of athletes that need a plant based protein and don't like the options currently on the market. Sometimes this is because the products haven't been tested for banned substances, but most often it is because they don't like the taste. We spent more than a year working on this vegan, non-GMO and gluten-free formula and we believe we now offer the best tasting plant based protein available."

The Momentous Performance Engineers include experts like Jordan Mazur, the Coordinator of Nutrition for the San Francisco 49ers, Mary Ellen Kelly, former Miami Dolphins Nutritionist, and Dave Scholz, the Director of Football Strength and Conditioning at Utah State University.

"The superiority of Momentous is rooted in their ability to excel in three critical areas of protein powder supplementation," says Scholz. "Quality of raw ingredients, efficacious dosing of those nutrients, and a taste that is truly best in class."

Plant protein is a great option to improve performance and reduce inflammation and bloating while following a dairy free diet. However, most plant based protein sources are missing some of the nine essential amino acids that comprise a complete protein. Momentous' nutrition experts combined the highest quality pea protein isolate, extracted from a non-GMO yellow pea, with the highest quality rice protein concentrate to create the AbsoluteZero Plant formula. These two ingredients are the fastest absorbing plant protein sources available, and when combined, also complete a full amino acid profile.

All Momentous products are built to the standard of professional and Olympic athletes who need complete trust and confidence in ingredient sourcing. Therefore, Momentous' plant formula is NSF Certified For Sport. Independent testing by NSF is especially crucial in a plant based protein where environmental toxins such as heavy metals are a common concern. Contaminants in the soil will be absorbed by the crops, so third party testing is needed, not just for banned substances, but for the presence of dangerous substances such as lead and arsenic found in many competitor protein supplements.

The deep roster of athletes using Momentous products include professional basketball and football players, Olympic triathletes, marathoners, and outdoor adventurers. Alex Honnold, rock climbing superstar and Momentous investor, counts himself among Momentous' plant based fans.

"I like the attention to detail behind Momentous," says Honnold, who was personally involved in the testing of this product line. "The ingredients are well sourced and relatively simple, so I actually understand what I'm drinking. And it tastes great, which I consider a big plus. It's a pleasure to drink."

The Momentous AbsoluteZero Plant protein is offered in Vanilla Chai and Piedmont Chocolate.

Momentous is a premium sports nutrition company dedicated to engineering perfect performance products. Their NSF Certified for Sport protein powders are being exclusively offered direct to consumers as well as to NCAA and professional teams. Momentous was founded in Jackson Hole in 2016 and is funded by an experienced group of professional investors and entrepreneurs.


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