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boatBurner opens the ARGO Anywhere Tiny Lodge

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boatBurner opens the ARGO Anywhere Tiny Lodge

North America's FREE tiny lodge is now open for outdoor enthusiasts. Limited availability.

PR Newswire

ST. PAUL, Minn., Aug. 23, 2018 /PRNewswire/ -- Today boatBurner opens an off-the-grid vacation destination for ARGO, the leading amphibious Xtreme Terrain Vehicle (XTV) brand in the world. The ARGO Anywhere Tiny Lodge is an experience like no other. Guests have over 2,000 private acres to hunt, fish and ride a lineup of ARGO XTVs and ATVs.

ARGO is leveraging this experience along with new XTV product introductions, an all-new responsive website and local dealer initiatives to position the brand as a disruptive innovator in the competitive powersports category. The ARGO Anywhere Tiny Lodge campaign includes branded video content, social, digital and dealer promotions to build brand momentum.

"When you have a vehicle like no other, you have an opportunity to do something completely different — the ARGO Anywhere Tiny Lodge gives people an experience of a lifetime," said Brad Darling, president at ARGO. "This idea embraces our companywide brand promise to know no boundaries, to build brand awareness as we expand, and to support our global dealer network."

"People want memorable experiences," said Doug Mickschl, creative director at boatBurner. "Finally, a powersports company is willing to buck the industry's status quo and go where others can't. And won't."

ARGO, based in Ontario, Canada, has expanded its North American dealer network to gain traction and build on the brand's growing market share. The ARGO Anywhere Tiny Lodge is featured in a :90 video and three :15 spots for a diverse online presence.

To book your stay, to view the video or to learn more about the ARGO Anywhere Tiny Lodge, visit argotinylodge.com.

About boatBurner
boatBurner is a brave idea company based in St. Paul, Minnesota, that focuses on connecting brands with culture through brave ideas that stand out and disrupt the sea of sameness.

About ARGO
ARGO Xtreme Terrain Vehicles (XTV) have been manufactured since 1967. ARGO markets its recreational and commercial products through a network of independent dealers located throughout the United States and Canada and through distributors representing dealers in Europe, Russia, South America, the Middle East, Asia and other international markets. ARGO's unique durability, safety and versatility are driven by the renowned engineering capability of its parent company, Ontario Drive & Gear Ltd. (ODG).

Teddy Hobbins
612.716.3815
teddy@boatburnerco.com
boatburnerco.com

 

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SOURCE boatBurner

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