Market Overview

The Personalization Summit 2018 to Reveal Strategies for 'Realizing the One-to-One Dream'


The Personalization Summit 2018 to Reveal Strategies for 'Realizing the One-to-One Dream'

Premier Industry Event, Hosted by Evergage, to Feature Keynotes from CX Luminary Don Peppers and Evergage CEO Karl Wirth - Along with Personalization Insights and Success Stories from Global Brands

PR Newswire

SOMERVILLE, Mass., Aug. 23, 2018 /PRNewswire/ -- Evergage, The 1-to-1 Platform company, today announced the agenda for its fifth annual Personalization Summit, to be held Sept. 11-13, at the Boston Park Plaza. With a theme of "Realizing the One-to-One Dream," this premier industry event will provide strategies and techniques, as well as panel discussions, case studies and exclusive workshops, to help attendees deliver tailored, relevant customer experiences at the individual level.

Evergage, Inc.

"For so long, the one-to-one dream was, for marketers, exactly that… a dream," said Karl Wirth, Evergage CEO and author of the award-winning book "One-to-One Personalization in the Age of Machine Learning." "But in the last few years – as companies have begun harnessing AI and machine learning, customer data platforms and predictive analytics – we've seen an important move from one-to-many communications to true one-to-one personalization. The benefits of treating people as individuals are tremendous – particularly as they relate to improving loyalty, engagement, conversions and customer experience. We're excited to share with attendees how the notion of delivering one-to-one experiences at digital scale is rapidly moving from a dream to a business imperative."

The event will bring together more than 250 marketing, e-commerce, customer experience (CX) and product management professionals. Attendees will hear from leaders creating transformative customer experiences across the technology, retail, financial services and media industries and more.

Additional event information includes:

Title: The Personalization Summit 2018: Realizing the One-to-One Dream


  • Sept. 11 (opening reception)
  • Sept. 12 (keynotes, panels, breakouts, networking reception)
  • Sept. 13 (exclusive workshops for Evergage customers)

Where: Boston Park Plaza, 50 Park Plaza at Arlington Street, Boston, MA

Keynote Speakers:

  • Don Peppers, CX pioneer and co-author of the best-selling book "The One to One Future"
  • Karl Wirth, Evergage CEO and co-founder

Additional Speakers: Including from Atlassian, Buildium, Carhartt, Citrix, Dell, Endurance International Group, Invaluable, Lenovo, Mendix, Petplan, Rue La La, SAP SuccessFactors, The Boston Consulting Group and more

More Event Highlights:

  • Content on the current state and future of one-to-one personalization
  • Panel discussions and case studies, including actionable advice from real-world implementations
  • Breakout tracks for B2B and B2C strategists and practitioners, including "Driving B2B Marketing Goals with Email Personalization," "B2C Personalization Strategy and Execution," "Unifying and Activating Customer Data: CDP Overview and API-Based Integrations" and more
  • A sneak peek at Evergage's platform roadmap and upcoming product news
  • Cocktail and networking receptions

Full agenda:

Register here:

Feedback from attendees last year:

  • "Perfect combination of content, discussion and fun!" (Endurance International Group)
  • "I walked out of each session knowing more about how to make my marketing better than I did before I walked in." (see article from Harte Hanks)
  • "Thanks to The Personalization Summit, I was able to take home new ideas, new perspectives on personalization and a ton of excitement." (see blog from Intuit QuickBooks)
  • "The Personalization Summit was an immersive experience in personalization tools, techniques, process and strategy." (see blog from Brooks Bell)

The Personalization Summit comes on the heels of recent news for Evergage. The company was recently named a Leader in Gartner's first-ever "Magic Quadrant for Personalization Engines,"1 recognized for its completeness of vision and ability to execute. Earlier this year, Evergage was named "Best E-Commerce Solution" in the SIIA CODiE Awards and won a gold (highest-level) Stevie® Award in The 2018 American Business Awards® for its advances in email personalization. 

For more information about The Personalization Summit 2018, please visit

1 Gartner, Inc., Magic Quadrant for Personalization Engines, 2018, Jennifer Polk and Bryan Yeager, July 25, 2018.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Evergage
Only Evergage's real-time personalization and customer data platform (CDP) delivers The Power of 1, enabling companies to transform the dream of 1:1 engagement, across channels, into reality. Combining in-depth behavioral analytics with advanced machine learning, Evergage provides the one solution you need to systematically understand and interact with each person that visits your site, uses your app or opens your emails – one at a time, "in the moment" and at scale – to deliver a maximally relevant, individualized experience. Evergage's powerful and flexible cloud-based platform delivers personalization to billions of web visitors, improving revenue growth, demand generation and customer success for leading organizations across industries, including Citrix, Endurance International Group, Lenovo, Publishers Clearing House, Rue La La and Zumiez. Evergage is a four-time winner in the Stevie American Business Awards, three-time winner in the Golden Bridge Awards and Best in Biz Awards, and two-time CODiE Award winner. For more information, visit or contact the company at or 1-888-310-0589.

Media Contact:
Paula Crerar
Phone: 1-888-310-0589

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