Market Overview

This Labor Day, Serta Takes A Stand On Laying Down By Announcing Afternoon Comfort Breaks At HQ

Share:

This Labor Day, Serta Takes A Stand On Laying Down By Announcing Afternoon Comfort Breaks At HQ

With Billions of Dollars Lost in Productivity, Serta Launches A Change.Org Petition to Start an Official Afternoon Comfort Break Movement at Workplaces Across the U.S.

The No. 1 Mattress Manufacturer Brings Comfort to The Masses with Labor Day Mattress Sale Because No One Should Settle for A "Sorta" Comfortable Sleep

PR Newswire

HOFFMAN ESTATES, Ill., Aug. 23, 2018 /PRNewswire/ -- Named the No. 1 mattress manufacturer for the seventh year in a row1, no one knows better than Serta that a comfortable sleep is essential to a productive work day. A recent study2 indicated the single biggest threat to the American workforce is lack of sleep, resulting in billions of dollars lost in productivity. To combat the afternoon slump and improve overall workplace productivity, Serta is taking a stand this Labor Day on laying down and announcing afternoon comfort breaks at its headquarters. At HQ, all employees are encouraged to get comfortable and take a 20 minute comfort break in the Serta "bed room," a break room filled with beds, blankets and pillows. 

Serta Simmons' Director of Human Resources, Cary Charles, relaxes during an afternoon Comfort Break at company headquarters in Hoffman Estates, Ill.

According to the National Sleep Foundation employees are experiencing the strongest urge to sleep between one to three p.m. during the working hours and a 20 minute break can go a long way to increase productivity. Better yet, a little bit of comfort can go a long way! "As a proven pioneer in the comfort space, we think what every company needs is an official comfort break in the afternoon," said Andrew Gross, Executive Vice President of Marketing at Serta. "So we're asking American workers to sign a petition for official comfort breaks at workplaces across the US on Change.org to help increase productivity." In addition, Serta is inviting companies to share the need for a "Comfort Break" room on social media. The first company to respond will get an upgraded break room with comfortable mattresses, blankets and pillows courtesy of Serta.

"We're a brand that's been at the forefront of comfort for more than 85 years and know that a good night's sleep is the key to a productive day," said Warren Kornblum, interim chief marketing officer at Serta Simmons Bedding. "Serta is all about comfort and we believe Americans are just getting a 'sorta' comfortable night's sleep if they're not on a Serta mattress. Because we are all about comfort, we're encouraging employees across the U.S. to go to change.org and demand comfort during the workday with an official 20 minute afternoon break." 

Serta is making it easy to bring comfort to the masses this Labor Day with up to $700 in savings on Serta iComfort mattress sets purchased between August 12, 2018 and September 10, 2018.  For more details, visit www.Serta.com.   

Join the comfort movement by signing the petition at www.Change.org and follow along on social media at www.facebook.com/sertamattress, www.twitter.com/sertamattresses and www.instagram.com/sertamattress.

1Furniture Today
2RAND Corporation

About Serta, Inc.
Serta, Inc. ("Serta"), through its licensees, is the No. 1 mattress manufacturer in the United States. Serta's product portfolio includes the Perfect Sleeper®, which is the Only Official Mattress of the National Sleep Foundation, and the iComfort® Sleep System, both named Consumers Digest Best Buys. Serta through its licensees also manufactures the iSeries® Hybrid Sleep System and the exclusive Bellagio at Home® mattress collection.

As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Worldwide, Marriott International, Intercontinental Hotels Group, Choice Hotels International, Best Western International, Omni Hotels and Resorts, as well as Bellagio Las Vegas. In addition, Serta is distributed internationally in more than 150 other countries.

With its worldwide network, Serta is able to respond quickly to customers' needs while still preserving strict control standards to ensure the highest quality. For more information, visit www.Serta.com.

CONTACT:
Christian Blatner
Christian.blatner@zenogroup.com

 

Cision View original content with multimedia:http://www.prnewswire.com/news-releases/this-labor-day-serta-takes-a-stand-on-laying-down-by-announcing-afternoon-comfort-breaks-at-hq-300701058.html

SOURCE Serta, Inc.

View Comments and Join the Discussion!