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Custom Trade Show Exhibit Company, Gilbert, Shares Ways to Draw Attendees to Your Booth

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Custom Trade Show Exhibit Company, Gilbert, Shares Ways to Draw Attendees to Your Booth

PR Newswire

MELVILLE, N.Y., Aug. 23, 2018 /PRNewswire/ -- Custom exhibit company, Gilbert, lists five ways to draw attendees to your booth on trade show day.

Trade shows are crowded, so your space needs to stand out to attract visitors. Here's how to get attendees to stop at your booth:

  1. Create a stunning space. An impressive space that clearly tells your brand's story is key. A professional design company is essential when it comes to creating a space that tells a captivating story and leaves attendees wanting to know more. They'll bring your vision to life with stunning graphics, interactive elements, and a space that controls and optimizes foot traffic.
  2. Include experiences. Skilled presenters know attendees enjoy an experience. One of the benefits of working with a professional trade show company is their ability to design a booth with an interactive space to attract and intrigue attendees. Instead of an overdone scheme like a spinning wheel or guessing game, leave it to the professionals to cultivate a true interactive experience for visitors. To stop attendees in their tracks, you need to build and convey an experience they can't bear to pass by– something a trade show design firm can accomplish for your brand.
  3. Be friendly. A top-notch space and experience may attract attendees to you, but a friendly sales team that makes an attendee's day puts the icing on the cake. Few people will ignore a genuine smile and quick "how are you doing today?" from your booth staff, especially after being bombarded with sales pitches from other companies. Your workers will make the whole trade show experience much more memorable if they are open, engaging, and helpful to all that come through your space.
  4. Go social. Keep the experience going online. The idea is to give attendees such an amazing experience at your booth that they want to stay engaged with you after they leave. Extend the interactive components you have in your booth to the internet. Create social media initiatives and harness internet trends to drive attendees to your booth. You'll extend your audience reach and create a heightened level of brand awareness extending well past the days of the trade show.
  5. Give stuff away. Cap off each day at the trade show with promotional giveaways. Go above and beyond to impress attendees with your brand's prizes; Major prizes such as vacations or cars would be extremely generous and eye-catching, but there are plenty of other, more budget friendly options as well. If you give something extravagant away, be sure to create a captivating space for it, decked out with your branding. Know your audience well and make sure your prizes do not conflict with your purpose or brand, but instead complement it.

About Gilbert:
Gilbert experiential exhibits is a design, construction, and event management firm specializing in trade show exhibits, commercial interiors, and corporate events. For over 30 years, Gilbert and its team of expert designers and craftsmen have been elevating brands by creating engaging environments that produce lasting impressions. Gilbert's three business units, Exhibition, Architectural, and Live, are each specialized for their respective sectors. Gilbert Exhibition provides turnkey services for trade show attendees including design, fabrication, and exhibit management, Gilbert Architectural delivers innovative design and high-end construction services for permanent environments, and Gilbert Live handles corporate event planning and production.

Media Contact: Desiree Olivera, Gilbert, 631.577.1100, dolivera@gilbertexperience.com

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SOURCE Gilbert

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