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CurlyKids HairCare Launches My Hair, My Way Campaign with Innovative Kids' Curl Show in Los Angeles

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CurlyKids HairCare Launches My Hair, My Way Campaign with Innovative Kids' Curl Show in Los Angeles

CurlyKids HairCare Highlights Talent and Natural Hair to Show Kids Positive Representation

PR Newswire

LOS ANGELES, Aug. 22, 2018 /PRNewswire-PRWeb/ -- CurlyKids HairCare presented the "My Hair, My Way" Campaign with a celebratory hair show and summer party. The event featured music, games, and a hair fashion show at the Collective HQ in the Venice Beach neighborhood. Kids of all ages, hair types, and skin tones joined in the festivities, marking the first-ever hair show for kids with curly hair.

The summer party ushered in the "My Hair, My Way" campaign, which CurlyKids created to help kids feel confident about their natural hair. The campaign features seven ambassadors through short video. The boys and girls display their unique talents, which include singing, baking, acting and gymnastics. The videos are intended to provide positive representation for the young viewer. The ambassadors inspire other curly kids with their bold, fearless styles and personalities.

An all star team, the My Hair, My Way Campaign was photographed by renowned photography duo CreativeSoul Photography and style curated by celebrity hair stylist LaChanda Gatson.

CurlyKids HairCare is helping boys and girls globally rock their natural curls in their own special way.

Asking fans to share #MyHairMyWay - CurlyKids is asking fans to tag and share Natural hair role models that inspire them using #MyHairMyWay on social media.

About CurlyKids HairCare
CurlyKids HairCare is a black-owned and family-operated business based in Los Angeles, CA. CurlyKids HairCare supports children's hair journeys with affordable, quality products. Their products are sulfate and paraben free and are available at select Bed Bath and Beyond, Kroger, Sally Beauty, Target, and Walmart stores or online at http://CurlyKidsHairCare.com

For exclusive event invites, model castings, contests and giveaways follow CurlyKids on
Instagram and Twitter, become a fan on Facebook and subscribe on YouTube.

To learn more about the "My Hair, My Way" campaign, please contact

DDHPR
4712 Admiralty Way #307
Marina del Rey, CA 90292
424-272-0442
delia(at)ddhpr(dot)com

 

SOURCE CurlyKids HairCare

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