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DelPlaya earns TAG Certified Against Fraud Seal from the Trustworthy Accountability Group (TAG)

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DelPlaya earns TAG Certified Against Fraud Seal from the Trustworthy Accountability Group (TAG)

DelPlaya continues its effort to eliminate fraud in mobile advertising space.

PR Newswire

NEW YORK, Aug. 22, 2018 /PRNewswire-PRWeb/ -- DelPlaya Media, Inc., a leading provider of mobile audio and video advertising opportunities sourced directly from publishers, announced today that it has been awarded the TAG Certified Against Fraud Seal from the Trustworthy Accountability Group (TAG). This is the latest step from DelPlaya to fight ad fraud and provide advertising partners with trustworthy mobile inventory.

TAG's Certified Against Fraud Seal demonstrates that DelPlaya has taken rigorous steps to eliminate ad fraud and adopt industry best practices against fraud, thus working to ensure that content provided on its platform is viewed by the true target audience, rather than bots.

"Delivering effective brand messages to mobile phones at scale is highly complex and is fraught with risks like fraud and brand safety," said John Williams, Founder & CEO of DelPlaya. "DelPlaya is making the investments necessary to ensure a fraud-free mobile audio and video advertising environment. Adding TAG certification to our ad fraud protection strategy is another step in the work we're doing to ensure our customers and partners are seeing real, validated, mobile opportunities within which to share their brand messages."

The use of TAG Certified distribution channels for digital advertising cut the IVT rate to 1.48 percent across more than 6.5 billion display and video impressions, reducing the level of fraud by more than 83 percent compared to the broader industry average.2

"We're pleased to award DelPlaya with the TAG Certified Against Fraud Seal as recognition for the rigorous standards set by the company to fight ad fraud and strengthen the digital advertising supply chain," said TAG CEO Mike Zaneis. "We applaud the significant efforts DelPlaya is making to combat fraudulent traffic and elevate anti-fraud standards in our industry."

TAG, an advertising industry initiative to fight criminal activity in the digital advertising supply chain, awards the seal after a set of rigorous certification steps are completed by the applicant to demonstrate compliance with relevant requirements of the TAG Certified Against Fraud Guidelines. In addition to the Certified Against Fraud Program, TAG also runs the TAG Registry, an industry resource that provides companies with a way to identify responsible, trusted players across the entire digital advertising ecosystem. https://www.tagtoday.net/certified-against-fraud-programcompliantcompanies/

For information on DelPlaya's digital advertising solutions, visit http://www.DelPlaya.com.

1 Trustworthy Accounting Group. "TAG Certified Against Fraud Guidelines." January 2018.
2 ANA/White Ops. "The Bot Baseline: Fraud in Digital Advertising 2017 Report." May 2017.

About DelPlaya Media, Inc.
DelPlaya is an authorized sales representation firm (SRF) that works with mobile application publishers to sell their inventory directly to agencies and brands. In short, we connect agencies and brands directly to hundreds of publishers and over 100 million monthly unique users. This helps both the publisher and advertiser by eliminating waste and fraud. We provide a 100% brand-safe environment and significantly increase the effectiveness of campaigns and bid-to-win ratios while utilizing the agency's preferred workflow. DelPlaya is TAG Certified Against Fraud and works with most third party verification companies.

 

SOURCE PRWeb House E-Commerce

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