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IHG opens first avid™ hotel in Oklahoma City

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IHG opens first avid™ hotel in Oklahoma City

New hotel brand delivers the basics done exceptionally well at great value

PR Newswire

ATLANTA, Aug. 22, 2018 /PRNewswire/ -- IHG® (InterContinental Hotels Group) today announces the official opening of its first avid™ hotels property, the 87-room, new-build avid hotel Oklahoma City-Quail Springs.

Situated just north of downtown Oklahoma City, this hotel is in a thriving part of the city. With multiple business headquarters, medical centers, interesting neighborhoods, and plenty of sporting leagues nearby, the hotel gives visitors to the area, travelling for business or pleasure, a great place to stay.

Heather Balsley, Senior Vice President, Mainstream Brands, IHG, commented: "Today we've opened the doors of the very first avid hotel, in the beautiful city of Oklahoma City. This hotel opens less than one year after the brand officially launched, in a bustling market where we are set to become the hotel of choice for both business and leisure travelers. We look forward to welcoming guests in Oklahoma City today, and introducing avid hotels to more travelers, across more cities, in the future."

During the development process, IHG gathered extensive input from target consumers to ensure the avid hotels experience delivers exactly what guests want from every touch point in a mainstream hotel. From the moment travelers arrive, it is clear avid hotels has taken the basic travel essentials and created a high-quality guest experience unlike anything else in the market today including modern design, eye-catching colors, plenty of natural light and a room designed for a great night's rest.

The brand is focused on four key areas designed to set the brand apart in the market:

  1. Rooms Designed for Sound Sleep – The brand delivers a best-in-class sleep experience, with rooms intentionally designed for reliable rest. This includes a high-quality mattress and linens, choice of firm and soft pillows, black out roller shades and a purposeful design that reduces noise.
  2. Focused, High-Quality Breakfast – avid hotels take a fresh approach to breakfast.  A select number of high-quality, brand-name options are available for guests to grab-and-go or enjoy in the lobby; alongside a premium fresh, and individually brewed, bean-to-cup coffee experience to start the day off right.
  3. Latest Technology - avid hotels is the first IHG brand to offer IHG® Studio, a seamless direct casting of entertainment from guests' smart phones and personal devices to 55" TVs in each room. IHG® Connect in each hotel also provides enhanced Wi-Fi technology.   
  4. The avid hotels Guarantee – avid hotels guarantees the room will be 'just right' upon arrival so guests can be confident they have made the right decision. If the room does not meet the Guarantee standards upon check-in, the hotel will offer an immediate room change. If there is not another available room, the guest will not be charged for that night's room and tax.

The avid hotel Oklahoma City-Quail Springs property is owned and operated by Champion Hotels, the largest privately-owned hotel operator in the USA.

Guests can look forward to 130 more avid hotels locations opening in the next three to five years. In the meantime, for more information about avid hotels or to book an upcoming stay at the Oklahoma City property, please visit avidhotels.com.

About the avid™ hotels brand
The newest mainstream brand from IHG, avid hotels was designed for travelers who want a hotel stay that finally meets their expectations for the type of hospitality they value most – the basics done exceptionally well – at a fair price. To ensure avid hotels meets the needs of today's everyday traveler, a set of fundamental values define all touch points of the brand: taking a new approach to designing everyday travel; appreciating the value of guests' every hard-earned dollar and being direct, honest and clear. All avid hotels will be new-build construction and feature modern, comfortable design, guest rooms designed for sound-sleep, a focused, high-quality breakfast consisting of name-brand options and will deliver the latest technology for a seamless guest experience. The avid hotels brand launched in 2017 and opened its first property in Q3 2018. It is currently available for franchising in the U.S., Canada and Mexico. To learn more about the avid hotels brand, visit avidhotels.com and find us on social media: facebook.com/avidhotelstwitter.com/avidhotel and instagram.com/avidhotels/.

Notes to Editors:

IHG® (InterContinental Hotels Group) ([LON: IHG, NYSE:IHG)] is a global organisation with a broad portfolio of hotel brands, including Regent Hotels & Resorts, InterContinental® Hotels & Resorts, Kimpton® Hotels & Restaurants, Hotel Indigo®, EVEN® Hotels, HUALUXE® Hotels and Resorts, Crowne Plaza® Hotels & Resorts, voco™ Hotels, Holiday Inn®, Holiday Inn Express®, Holiday Inn Club Vacations®, Holiday Inn Resort®, avid™ hotels, Staybridge Suites® and Candlewood Suites®.

IHG franchises, leases, manages or owns more than 5,400 hotels and 810,000 guest rooms in almost 100 countries, with nearly 1,800 hotels in its development pipeline. IHG also manages IHG® Rewards Club, our global loyalty programme, which has more than 100 million enrolled members.  

InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales. More than 375,000 people work across IHG's hotels and corporate offices globally.

Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit: www.ihgplc.com/media and follow us on social media at: www.twitter.com/ihg, www.facebook.com/ihg and www.youtube.com/ihgplc.

IHG (InterContinental Hotels Group) logo (PRNewsFoto/IHG)

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SOURCE IHG (InterContinental Hotels Group)

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