Market Overview

CCA Global Partners Announces Exclusive Partnership with Updater - Gives Independent Retailers Access to Valuable "Pre-mover" Contacts

Share:

CCA Global Partners Announces Exclusive Partnership with Updater - Gives Independent Retailers Access to Valuable "Pre-mover" Contacts

CCA Global Partners companies Carpet One Floor & Home and Flooring America announced a new program for their retailers that will make a significant impact on their business by helping them access contact information of households that are moving up to six weeks prior to their move.

PR Newswire

MANCHESTER, N.H., Aug. 22, 2018 /PRNewswire-PRWeb/ -- During their annual summer conventions last month, CCA Global Partners companies Carpet One Floor & Home and Flooring America announced a new program for their retailers that will make a significant impact on their business by helping them access contact information of households that are moving up to six weeks prior to their move. With new homeowners spending over $150 billion each year, this segment is highly valuable to CCA's retailers. Homeowners spend more in 6 months than the average customer spends in 3 years and flooring is one of the most common new homeowner purchases.

Through a partnership with Updater – a technology company that builds powerful tools to help people move – CCA Global Partners is able to promote their businesses to users of the Updater application through special offers. CCA's members have exclusive access to promote in the flooring category on the Updater platform. Currently, Updater reaches 3 million new movers in the United States. The platform helps movers manage the complicated process of moving – helping movers change their address, book a moving company, and update accounts with their new address. The app also displays local businesses near the mover's new home.

"This is perhaps, the biggest game-changing program we've rolled out since we launched our insurance program," said Howard Brodsky, co-CEO of CCA Global Partners. "We're constantly looking for ways that we can give our independent retailers a leg-up over the competition. This is certainly a program that will help our members capture more of these valuable pre-mover customers."

Additionally, the exclusive relationship will help CCA nurture relationships with new movers through email and direct mail marketing. The Mover Program will roll out this fall for Carpet One Floor & Home and Flooring America members.

"We're excited to be partnering with a forward-thinking company like Updater and are confident that our members who participate in this program will be pleased with their ROI," said Brodsky.

Carpet One Floor & Home and Flooring America members were excited to learn more about the Mover Program during the conventions and see first-hand how the program will help them reach customers when they're preparing for a move.

About CCA Global Partners
CCA Global Partners, Inc. is a privately held cooperative based in the United States with member businesses in the U.S., Canada, Australia, and New Zealand. For a quarter of a century, CCA Global has partnered with entrepreneurial businesspeople to create a cooperative powerhouse unmatched in the marketplace. With 15 independent business brands and more than 3,500 locations, CCA Global Partners is well positioned to positively impact the success of family businesses. For more information on CCA Global Partners, go to http://www.ccaglobal.com.

 

SOURCE CCA Global Partners

View Comments and Join the Discussion!