Market Overview

Local Media Consortium Partners with Reddit, Helping Publishers Build Out Digital Presence Among New Audiences


Local Media Consortium Partners with Reddit, Helping Publishers Build Out Digital Presence Among New Audiences

Partnership will enable local media companies to create and track viral content and better engage readers

PR Newswire

NEW YORK, Aug. 22, 2018 /PRNewswire/ -- The Local Media Consortium (LMC), a strategic alliance of leading local media companies, announced today a new partnership with social media platform Reddit. With 330 million monthly active users, Reddit is a network of communities where people can find experiences built around their interests, hobbies and passions. 

(PRNewsfoto/Local Media Consortium)

Reddit will enable the LMC's 75 local media company members – which represent more than 1,700 newspaper, broadcast and digital titles – to reach new audiences and engage more deeply with their existing audience. Through Reddit's publisher tools, such as integration with CrowdTangle, publishers can track social commentary about their content, source unique content and engage directly with communities discussing their content. As an LMC partner, Reddit will host a series of webinars to help the LMC's members learn how to discover stories and authentically engage with the Reddit community.

"Our partnership with Reddit will allow our members to more proactively connect with their audiences and discover new topics of interest to their readers," said Fran Wills, CEO of the Local Media Consortium. "With 330 million unique users per month, Reddit will enable our members to build their audience and bring quality local journalism to the Reddit community."

Member companies can also engage via Reddit's Ask Me Anything (AMA) format. As a platform for open dialogue with the Reddit community, AMAs serve as an optimal approach for building brand affinity and trust. Given the wide range of Reddit communities, AMAs with all types of reporters give publishers the opportunity to contribute a unique perspective or even showcase an obscure beat.

"With our new partnership with the Local Media Consortium, we're empowering more local media companies to expand their reach, better interact with readers and share a local perspective with a national audience," said Alex Riccomini, director of business development and media partnerships at Reddit. "For redditors, this translates into more meaningful opportunities to engage directly on the issues affecting them locally."

About the Local Media Consortium
The Local Media Consortium is a strategic partnership of leading local media companies focused on increasing member companies' share of digital revenue and audience by pursuing new relationships with a variety of technology companies and service providers. The LMC was founded in 2013 to address the needs of advertisers seeking to reach high-quality audiences on brand safe local digital properties at scale. In addition, the LMC provides members with access to leading technology and content solutions by fostering key partnerships with companies including Google, Monster, Yahoo and others. LMC membership encompasses more than 75 local media companies in top markets across the United States and Puerto Rico, and includes more than 1,700 publications. The LMC audience footprint currently spans 172 million unique monthly visitors and its member companies serve more than four billion page views to readers. More information is available at

About Reddit
Reddit is a network of communities where individuals can find experiences built around their interests, hobbies and passions. Redditors submit, vote and comment on content, stories and discussions about the topics they care about the most. With over 330 million global users monthly, Reddit is home to the most open and authentic conversations on the Internet. For more information, visit

Media Contacts:

Kristin Brocoff, 949-400-4899

Christina Gillham, 646-868-5174

Leigh Ann Benicewicz, 415-966-0839

Cision View original content with multimedia:

SOURCE Local Media Consortium

View Comments and Join the Discussion!